Shimano has further expanded its growth into the bass fishing market with a new sales, marketing and distribution agreement with Jackall Lures.
Shimano and its rep agencies will take on sales and marketing responsibilities for all Jackall baits in the U.S. and Canada as of January 1, 2013, with warehousing and shipping logistics being handled from the Shimano distribution centers in Irvine, Calif. and Ladsen, S.C. The company already oversees sales of G. Loomis rods and PowerPro line.
Jackall, one of the premier Japanese lure makers, is best known for its Squad Minnow jerkbaits, ASKA crankbaits, and Flick Shake soft baits. It has an extensive lure development and testing process, including a test tank to simulate action, a larger tank to see how live bass react to the lures, plus on-the-water testing at the Jackall R&D Center located on the shores of Japans Lake Biwa.