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Mercury Report

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), today announced a promotion offering five years of factory-backed coverage with the purchase of a new 2.5-400hp outboard.

From May 22, 2023, through July 31, 2023, Mercury is offering the standard 3-year limited warranty plus two years of additional factory-backed Mercury Product Protection (MPP) Gold coverage with the purchase of a new Mercury 2.5-400hp outboard from a participating Mercury Authorized Dealer.

As a bonus, with the purchase of a new Mercury L6 350 or 400hp Verado® outboard during the offer period, consumers will receive two additional years of MPP Gold coverage – for seven total years of coverage.

Outboards must be registered by Aug. 15, 2023, to receive the additional coverage. Offer valid in U.S. only. Additional exclusions apply. Contact a participating Mercury Authorized Dealer or visit MercuryMarine.com/Get5 to get the full details.

Mercury Report

Sonar SettingsSonar Settings

Electronics are crucial components to an angler’s success, and they also can serve as practical navigation tools. While “electronics” is a broad term that can mean many different things, the most common form is sonar. Sonar is a system that detects objects under the water by emitting sound pulses. Once these pulses hit an object and are reflected back, the unit takes this data and converts the time between when each pulse was emitted and when it returns into distance, displaying a 2D picture of the world below. The sound pulses derive from a transducer, a puck-shaped object, usually affixed to the boat’s transom. A properly working transducer will make soft clicking noises as it transmits.

Most anglers navigate with a split-screen setting on their display – mapping on one side and sonar on the other. Using GPS, the mapping view allows for a broader positional perspective and the ability to track to specific waypoints. The 2D sonar view is a more precise reading of what is directly under the boat.

Modern sonar units are so advanced that running them on their default settings can provide most of the information anglers need, though in many cases, it’s helpful to make some adjustments based on where and how you fish.

Sensitivity

Perhaps the most important sonar setting is sensitivity. Sensitivity is the sonar’s ability to read sound pulses. An increase in sensitivity allows an angler to see smaller objects and weaker 2D sonar returns, but the downside is that the display will show more clutter. Most anglers seek a balance, desiring both a strong, but clean view. In dirty water or situations with heavy algae, it’s prudent to slightly reduce the sensitivity.

“If you’re in 20 feet or less, you never need to add sensitivity, and in fact, you should reduce it some,” said Mercury Pro Team member Korey Sprengel, a professional walleye angler and one of the hosts of “The Next Bite” TV show. “Dialing it back just helps clean the picture up, allowing you to interpret it better. When I start to add sensitivity is in that 50-foot-plus range. Let’s say if I’m salmon fishing in 150 to 200 feet, that’s where it really helps me pick up more fish down in the depths. Without the additional sensitivity, it will mark them faintly.”

Frequency

Another important sonar setting is frequency. Many sonar manufacturers use transducers capable of 83 and 200 kilohertz. Kilohertz is a measure of frequency equivalent to 1,000 cycles per second. Anglers can set their units to operate on either 83kHz or 200kHz. It’s also possible to run both 83kHz and 200kHz together, known as dual beam or dual frequency.

Mercury Report

When you are shopping for a new product that incorporates sophisticated technology, whether it is as big as a pickup truck or as small as a fitness watch, it’s important to check the warranty terms prior to purchase. Today’s advanced outboard, sterndrive and inboard engines are no exception.

Most high-tech items come with a limited warranty that covers their components against any failures resulting from defects in the materials they are made from or the manufacturer’s workmanship for a specified length of time. These warranties are called “limited” because any product failures that are due to abuse, neglect, lack of maintenance or using the product in a way the manufacturer did not intend are not covered by the warranty and are the responsibility of the owner.

A typical length of time for a limited warranty is one year from the date of purchase. Mercury Marine offers a three-year limited warranty for recreational users on most of its outboard, sterndrive and diesel engines. This shows the confidence Mercury has in the quality of its products and in its manufacturing processes. At Mercury Marine, every engine is operated and tested before it is boxed for shipment to make sure it is ready for use.

When you are shopping for a new marine engine, it is important to keep in mind that its limited warranty is only in force once the engine is properly registered with the manufacturer. Most factory-authorized boat and engine dealers will take care of registering outboards, sterndrives and inboard engines for their customers upon purchase.

The Mercury Limited Warranty gives you access to Mercury’s vast network of more than 3,600 authorized dealers and service providers in the United States and Canada. They take care of any warranty claims quickly and conveniently for Mercury customers.

Mercury Report

Mercury Marine, a division of Brunswick Corporation (NYSE: BC) announced a promotion offering five years of factory-backed coverage with the purchase of a new 2.5-400hp outboard.

From Jan. 16 through March 31, 2023, Mercury is offering the standard 3-year limited warranty plus two years of additional factory-backed Mercury Product Protection (MPP) Gold coverage with the purchase a new Mercury 2.5-400hp outboard from a participating Mercury Authorized Dealer.

As a bonus, with the purchase of a new Mercury L6 350 or 400hp Verado® outboard during the offer period, consumers will receive two additional years of MPP Gold coverage – for seven total years of coverage.

Outboards must be registered by April 15, 2023, to receive the additional coverage. Offer valid in U.S. only. Additional exclusions apply. Contact a participating Mercury Authorized Dealer or visit MercuryMarine.com/Get5 to get the full details.

Mercury Report

Mercury Electric OutboardMercury Electric Outboard

Mercury unveiled its all-new Avator™ 7.5e electric outboard recently. It’s the first electric outboard model from Mercury and the first in a series to be officially unveiled in 2023. More-powerful Avator 20e and 35e outboard concepts, which are currently in development, were also displayed at CES.

Advanced Controls, Batteries and Chargers

Slated to be available for purchase later this year, the Avator 7.5e electric outboard will be offered with tiller or remote controls. Tiller models are highly portable thanks to clever features like a tiller handle that folds down to become a carrying handle and a quick-connect mounting system that allows the outboard to snap into place on the transom bracket. Remote models pair with one of three control options designed to fit a variety of small boat helms.

All are powered by an interchangeable lithium-ion battery pack developed in partnership with the battery experts at Mastervolt®.

“By developing interchangeable batteries, we were able to give boaters the ability to outfit themselves with enough power to enjoy more fun adventures,” said Jim Hergert, senior category manager for small outboards at Mercury. “With any electric mobility system, range and runtime are impacted by many factors. In this case, they’re dependent on the boat, load, operating speed, water conditions and more. Most anglers and casual boaters who operate at varied speeds and make frequent stops should have plenty of runtime for an exciting trip on the water. Boaters who need to stay out longer or go farther can bring along an extra battery. Swapping batteries literally only takes seconds.”

The battery can be recharged overnight using the included charger, while additional higher-speed chargers will be available so boaters can choose their charge time. All chargers are compatible with a standard household outlet.