Zoom Report

Zoom Beatdown

Zoom Bait Company announces the release of the new “Beatdown” soft plastic, a stubby finesse bait that the company says will take Ned Rigging to new levels of effectiveness.

“This is a technique where the key is to do less and don’t overthink it,” said professional angler Gerald Swindle, a two-time Bassmaster Angler of the Year. “If you want to experience fast action and lots of bites, you need to let it do its thing on light line, usually 6- or 8-pound test.”

Swindle worked closely with Zoom’s designers to make sure the Beatdown combined some of the best of the competition’s design features with additional characteristics that make it user-friendly and more effective.