Northland Report

Northland Tackle’s New Rumble Shad Crankbait

Northland Fishing Tackle enters the premium hardbait game with the new Rumble crankbait series for walleyes and bass, designed by chief lure designer Jarmo Rapala.

From a block of the finest balsa wood to welded, through-wire construction to the finished hand-painted and individually tank-tested bait, all Northland Rumble series baits are handmade with a unique heat compression molding process that ensures unmatched durability, and lures that run true on the troll and retrieve—as well as cast farther than the competition.

Here are the new editions:

RUMBLE SHAD

First on the list is the inimitable Rumble Shad crankbait. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. Designed to imitate shad, perch, and panfish, this midsized bait features a tight action and dramatic roll, whether cast and retrieved or trolled behind the boat.

The Rumble Shad is available in 15 custom artisan colors, from match-the-hatch patterns to vibrant eye-catching themes. The Rumble Shad also features extraordinary short shank treble hooks and an oval split-ring on the line tie.

RUMBLE SHINER

This shallow-diving balsa crankbait is available in three sizes with varying diving depths. The #7 dives 4’ to 6’; the #8 dives 5’ to 8’; and the #10 dives 6’ to 10’. The Rumble Shiner’s tight action and elongated profile bait mimics forage such as chubs and shiner minnows. It’s a great bait for jerking, casting or trolling. The Rumble Shiner is available in a multitude of colors, from match-the-hatch patterns to electrifying paint themes. The Rumble Shiner also features premium short shank treble hooks and an oval split-ring on the line tie.

RUMBLE STICK

This open-water, deep trolling bait is available in two sizes with varying diving depths. The #4 dives 18’ to 25’ and the #5 dives 23’ to 32’. The Designed to imitate larger baitfish, the lure features a tight action that attracts aggressive gamefish responses. The Rumble Stick is available in a multitude of colors, from match-the-hatch patterns to vivid custom paint themes. The Rumble Stick also features premium short shank treble hooks and an oval split-ring on the line tie.