Lowrance Report

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Lowrance rolled out its next generation of fishing electronics to include the new HDS PRO chartplotter/fishfinder, highest resolution ActiveTarget 2 Live Sonar and, ultra-high definition Active Imaging HD.

HDS PRO forms the heart of the Ultimate Fishing System, offering full networking and bow-to-stern boat control spanning trolling motors, autopilots, engines, radar, communications, and connectivity and control of PowerPole shallow water anchors. The new HDS PRO introduces two new chart overlays for ActiveTarget Scout mode and Ghost 360, as well as a new 10-inch display, an angler favorite, with a new form factor and aspect ratio, delivering a better screen in a new package. 
  
ActiveTarget 2 is the newest update to the award-winning ActiveTarget live sonar that was unveiled in 2020. Active Target 2 provides higher-resolution views of fish movement and structure and enables anglers to quickly recognize if lures and techniques are working in real-time allowing them to make adjustments to get fish to strike. It delivers a smoother and more consistent image across the entire range, with full live-action picture in Forward, Down and Scout views. Additionally, HDS PRO allows for the use of two systems at the same time giving even more views simultaneously with 180 View, Scout Wide View and Forward and Scout split screen view.

Active Imaging HD rounds out the suite of products with the clearest images of fish and structure from Lowrance CHIRP sonar, SideScan and DownScan Imaging. Additionally, a new FishReveal SideScan view is now available with a new S3100 Sonar Module, in addition to the already popular DownScan Fish reveal view, helping anglers easily identify fish targets to the sides and beneath the boat.

HDS PRO offers complete bow to stern control on a SolarMAX HD touchscreen, which provides stunning sonar images of fish and structure from the Active Imaging HD and ActiveTarget 2 Live Sonar technologies, along with incredible detailed chart information that is easy to see from any angle, in direct sunlight and through polarized lenses – a real difference on the water.

In North America, pre-loaded C-MAP charts on the HDS PRO include full-featured vector charts, custom depth shading, high-resolution coastal coverage and 1-foot contours on more than 27,000 lakes across the U.S. and Canada along with the new chart overlay option, allowing you to view ActiveTarget Scout Mode or Ghost 360 trolling motor mode directly on the chart screen. For anglers that want to select their own chart, HDS PRO supports a wide range of third-party chart options, including C-MAP REVEAL, Navionics, Florida Marine Tracks and more.

The HDS PRO fishfinder is available in 9-inch, all new 10-inch, 12-inch and 16-inch display sizes and is on sale now starting at $2,199.

Key Features

  • High-definition Active Imaging HD-ready with Lowrance CHIRP/SideScan/DownScan Imaging
  • High-resolution ActiveTarget 2 Live Sonar-ready
  • Supports two ActiveTarget Systems for multiple views simultaneously
  • Supports new FishReveal SideScan view with a new S3100 Sonar Module
  • Support for new ActiveTarget Scout mode and Ghost 360 chart overlay views
  • SolarMAX HD Touchscreen viewable at extreme angles and through polarized lenses
  • Large programmable keys for 10-inch, 12-inch & 16-inch sizes
  • Touchscreen control of Lowrance and MotorGuide Trolling Motors, Autopilot, Lowrance Outboard Pilot and Power-Pole shallow water anchors
  • NMEA 2000, Wireless and Bluetooth, connectivity – plus smartphone notifications
  • Preloaded C-MAP DISCOVER OnBoard charts with 1-foot contours on more than 27,000 lakes across the U.S and Canada or worldwide basemap
  • Wide range of optional chart upgrades including C-MAP REVEAL, Navionics, Florida Marine Tracks and more.

For more information on Lowrance and its fishfinding technology, please visit www.lowrance.com.