Magic Report

Magic Products, the maker of worm care products, preserved baits, bait containers and fish attractants, has expanded its product line with the all-new Lock-A-Lure and Live Bait Coolers. Magic Products has been providing innovative solutions for anglers of all kinds since 1965, and continues that tradition with the newest additions to its lineup of fishing products launching today.

Magic Products Live Bait Cooler

The Live Bait Coolers provide reliability to anglers at an affordable price point. Available in 9-quart or 13.5-quart options, Magic’s Live Bait Coolers are built to last with an injection-molded body and sturdy metal handles. The Cooler includes a bait net and is paired with Magic’s Aerobait Quiet Air II aerator, designed to keep bait alive and active longer.

Suggested retail for the 9-Quart is $59.99 and $69.99 for the 13.5-Quart version.

Key Features

• Two-speed aerator and bait net included
• Integrated, non-slip, rubber feet
• Great for minnows, shrimp and other live bait
• Hinged lid and clasp for a secure seal

Magic Products Lock-A-Lure

The Lock-A-Lure allows for easy transport of poles and eliminates exposed hooks—keeping users safe and lures from potential damage. With a variety of colors and transparent case options, anglers can organize poles and easily view tackle for a quick exchange.

It sells for $6.99.

Key Features

• Made in the USA
• Holds up to a 7-inch lure
• Eliminates exposed hooks
• Keeps user and lure safe
• Transparent for easy viewing
• Available in red, blue and clear