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Clear H2O

Strike King Lure Company

Lew's Holdings Corporation ("Lew's"), a portfolio company of Peak Rock Capital, has acquired Strike King Lure Company, a leading supplier of branded fishing lures, sunglasses, and other fishing accessories.

Founded in 1964, Strike King is an iconic brand in the fishing industry. The company's innovative product portfolio includes wire baits, hard and soft plastic lures, terminal tackle, sunglasses, and related fishing accessories. Headquartered in Collierville, Tenn. Strike King benefits from an exceptional team of employees, pro staff, and manufacturing partners.

Peter Leibman, Managing Director of Peak Rock Capital, said, "We are thrilled to have the opportunity to invest in the combination of the Lew's and Strike King brands. The brands and product lines are highly complementary, and we're excited to further support the rapid growth of the overall company, while seeking additional acquisitions. I'd like to personally thank Lynn Reeves, Chairman of Lew's, for his help in introducing us to the Strike King management team."


PRADCO Outdoor Brands, manufacturer and marketer of fishing and hunting brands and products, has acquired War Eagle Custom Lures, formerly of Rogers, Arkansas.

War Eagle Custom Lures has operated in Rogers for the past 21 years. Keith Brashers started the company in his garage and built it into the No. 3 brand of spinnerbaits in the U.S., according to the 2016 Annual Anglers Trends Report by Southwick & Associates. Brashers will continue to be involved in the operation after selling to PRADCO.

War Eagle Custom Lures commanded 9.3 percent of U.S. market share in spinnerbaits in 2016, according to Southwick. Its best-selling model is the Screamin' Eagle, which is a weight-backward spinnerbait designed to be "burned" in clear-water situations to entice strikes from fish. War Eagle Custom Lures products have been credited with numerous top-level, national bass tournament victories and countless regional and local tournament wins. In addition to spinnerbaits, War Eagle offers a full
line of jigs, buzz baits, jigging spoons and jig heads.

(Provided by Humminbird)

Humminbird Announces Ice Fishing Gear Promotion

Ice anglers will have the opportunity to gear up with the most advanced ice fishing sonar model ever developed AND get a free high-definition map of their favorite lake while they’re at it.

The offer runs through March 30, 2018.

Customers can choose from more than 1,500 high-definition LakeMaster maps available through ChartSelect™ at chartselect.humminbird.com. All Humminbird LakeMaster lake maps are fully compatible with the new ICE HELIX G2 Series and include exclusive features like depth and shallow-water highlighting and lake level offset.

Upon purchase of an ICE HELIX 5 or 7 CHIRP GPS G2 model, a unique promo code will be given to each owner once the unit is registered on humminbird.com by March 30, 2018. The consumer then has until June 30, 2018 to redeem that code to download the free Humminbird LakeMaster lake map of their choice from chartselect.humminbird.com. Consumers get one free map per registered ICE HELIX G2 unit.