Berkley Report

Pure Fishing Inc., the world’s largest fishing tackle company, today announced that it has entered into a definitive agreement to purchase Plano Synergy Holdings Inc. The purchase will include Plano Synergy’s 15 preeminent brands, which specialize in tackle storage, catch management, hunting accessories and archery. This acquisition is the third for Pure Fishing in two years under the ownership of private equity firm Sycamore Partners.

“We are excited to welcome the iconic Plano and other brands into our industry-leading portfolio of Outdoor brands. These are storied brands within the fishing and hunting space that are beloved by outdoor enthusiasts worldwide and will perfectly complement our existing business,” said Pure Fishing CEO Harlan Kent.

Terms of the purchase, which is expected to close in April, are not disclosed.

Pure Fishing, Inc. brands include Abu Garcia, All Star, Berkley, Fenwick, Fin-Nor, Greys, Hardy, Hodgman, Hooker, Johnson, JRC, Mitchell, PENN, Pflueger, Sebile, Shakespeare, SpiderWire, Stren, Ugly Stik, and Van Staal.