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Berkley Report

Everyone wants to know what Santa does after he’s done delivering toys to all the good boys and girls after Christmas. Well, we know the answer – he goes fishing!

So this year, Santa needs your help to decide where he should fish next and what makes it a not-to-be-missed fishing destination.

Fishing tackle brand Berkley and Santa Claus are teaming up to look for fishy cities, towns, and communities who want Santa to visit, fish and donate to a good fishy cause on December 27th. Entering your community in the mix is easy: Answer the questions on the submission form and tell us why Santa should come to your area.

BFHOF Report

The Bass Fishing Hall of Fame Board of Directors has announced four conservation grants have been awarded to groups who contribute to its mission of celebrating, promoting and preserving the sport of bass fishing.

“We are thrilled to be able to contribute to these worthy projects that should provide immediate impacts,” said Bass Fishing Hall of Fame President John Mazurkiewicz. “Habitat restoration and management, and other conservation efforts, are the lifeblood of our sport and are critical to bass fishing’s future. These grants are all going to worthy recipients for the benefit of the wider community.”

Southwick Report

Ammunition consumers indicate that demand will remain strong well into 2021. According to Southwick Associate's ongoing shooting sports consumer market research, multiple reasons are driving the continued unparalleled demand.

In April 2021, Southwick Associates surveyed more than 1,800 ammunition consumers as part of its quarterly HunterSurvey/ShooterSurvey tracking study. In 2020, four out of five consumers encountered out of stock issues while trying to purchase ammunition, while three-quarters encountered out of stock situations so far in 2021. Of these respondents, 79% reported either fully or partially reducing their target shooting and hunting outings as a result of depleted ammunition shelves.

Berkley Report

Anglers have long sought a solution to eliminate waste and reduce their environmental impact. The current process for repurposing fishing line is complicated and time-consuming, while recycling programs for other tackle are virtually non-existent.

Berkley has teamed up with the BoatUS Foundation for the Recast & Recycle Contest to generate innovative ideas to improve the fishing tackle recycling process, increase the amount of fishing line that can be recycled, develop products from recycled items and discover new ways to reuse fishing line.

BFHOF Report

Bass Fishing Hall of Fame

The Bass Fishing Hall of Fame Board of Directors has announced the induction class of 2021, which includes three deserving individuals – Gene Gilliland, Jason Lucas and Trip Weldon.

The trio will be honored on Thursday, September 30 at Johnny Morris’ Wonders of Wildlife National Museum & Aquarium at a special reception within the Bass Fishing Hall of Fame venue, followed by the Hall’s annual dinner and induction activities.

“We’re thrilled that we’ll be able to honor Gene Gilliland and Trip Weldon in person, along with Jason Lucas posthumously, when the bass fishing world comes together to celebrate in Springfield this fall,” said BFHOF Board President John Mazurkiewicz. “Each of them has made lasting contributions to the sport and we’re excited to see them take their rightful place in the Hall of Fame.”

The three members of the 2021 class distinguished themselves in various facets of the sport - spanning conservation, media and tournament operations.

Gilliland is known for his extensive work in fisheries management and bass conservation efforts and continues that involvement as conservation director for B.A.S.S. He is a tireless advocate for bass fishing on numerous national boards and councils.