Missile Baits Report

Missile Baits has announced the Buzz Wagon, a premium full-size buzzbait designed to deliver performance, durability, and fish-catching action for anglers targeting bass in topwater situations.
Manufactured in the USA by Brazalo Lures, the Buzz Wagon combines proven buzzbait design with innovative features that help anglers maximize their catches on the water. At the heart of the bait is a Gamakatsu 3/0 Flip/Punch Hook, strong enough for braided line flipping applications but still has easy hook penetration due to the smooth Nano coating.
The Buzz Wagon sports an anodized aluminum blade, allowing the bait to rise quickly and stay on the surface at slower retrieve speeds. The Buzz Wagon has been engineered for performance, from the cone-shaped front section of the blade to the sleeve on wire configuration that allows the blade to contact the sleeve for a knocker sound. This design produces a distinctive sound and vibration that triggers aggressive strikes.
"The Buzz Wagon was designed to be my go-to buzzbait on tour because I could not find exactly what I wanted on the market," said John Crews, pro angler and Missile Baits owner. "Whether you're fishing a toad or a swimbait on it, the Buzz Wagon delivers the sound, action, and hook serious bass fishermen are looking for."
Key Features:
The Buzz Wagon is now available through Missile Baits dealers and online retailers worldwide.
Z-man Report

There’s something about an inline spinner that sticks with anglers forever. Maybe it is the first fish you caught in a farm pond, a mountain stream memory with your grandfather, or simply the confidence of tying one on knowing it will get bit.
For legendary lure designer and ChatterBait inventor Ronny Davis, those memories inspired the newest innovation from Z-Man: the all-new ChatterTail. Blending the timeless profile of an inline spinner with the unmistakable vibration and hunting action only the mind behind the ChatterBait could create, the ChatterTail delivers a fresh, modern, and more effective take on one of fishing’s oldest and most trusted lure styles.
“This is an extension of the ChatterBait, which is one of the most successful lures in fishing,” Ronny said. “The idea of the ChatterTail came straight from it. I wanted to add a vibrating blade to an inline spinner. I was just playing around and putting blades on every category of bait. I showed it to Z-Man, and they tried it out. It lit a fire under them.”
That spark quickly turned into obsession, leading Davis and Z-Man into a five-year development process to refine the concept into a perfected, user-friendly design.
Classic Profile, Enhanced Performance
The ChatterTail’s defining feature is its direct body-to-blade connection that produces an aggressive, unmistakable thump from the moment the retrieve begins. Unlike traditional inline spinners that can lose vibration or foul, the ChatterTail keeps working from start to finish.
“I think it works so well for a few reasons,” Ronny explained. “First, the vibrating blade lets you know it’s working throughout the retrieve, and it won’t foul up like most inline spinners. Also, you don’t have to worry one bit about line twist.”
Built for All Species and All Anglers
From smallmouth rivers and high-country trout streams to neighborhood ponds and largemouth lakes, the ChatterTail excels whether burned, slow-rolled, or drifted through current seams. Its vibration, presence, and depth control give anglers something fish simply haven’t seen before.
“I fish for all species, all the time,” Ron said. “Ponds, rivers, streams. No matter the weather conditions. I fish ’em all and this ChatterTail catches all kinds of fish. If it swims, it will bite this lure.”
For Z-Man Director of Brand Strategy Ryan
The ChatterTail will be available at tackle retailers nationwide this Fall in 1/16-, 1/8- and 1/4-ounce sizes and eight proven color patterns to cover a variety of fishing conditions. MSRP is $4.99 for the 1/16- and 1/8-ounce models and $5.49 for the 1/4-ounce version.
For more information, visit www.zmanfishing.com or see it in action at the 2026 ICAST Show, booth #4808.
Zoom Report

Zoom Bait Company has released the Rock-N-Roll Minnow, a 4.8-inch soft plastic minnow that features a streamlined baitfish profile, a forked tail, and a built-in lip that produces a rolling, quivering action on a steady retrieve.
The bait is designed for finesse presentations in clear water and on pressured fisheries including the forward-facing sonar (FFS) techniques that have grown rapidly across competitive bass fishing in recent years. It also fishes effectively rigged weightless, on a light swimbait jighead, on a scrounger head, or weedless on an offset hook.
Zoom Pro and Bassmaster Elite Series angler Caleb Hudson fished a prototype Rock-N-Roll Minnow during the recent Elite Series event at the Arkansas River, where he finished 8th. He caught a significant portion of his weight on the bait and ran out of his supply during the competition.
"You can pretty much straight reel it, and it's going to roll easier than anything you've ever seen," Hudson said. "It’s a super nasty bait."
The Rock-N-Roll Minnow comes with Zoom's Super Salt Plus formula and is currently available in three colors and ships five per pack in clamshell packaging.
View all colors here: https://zoombait.com/rock-n-roll-minnow/.
Berkley Report

Berkley has joined the Urchin Bait market with its PowerBait MaxScent ‘Moeba, a new finesse soft bait designed to stand out in today’s high-pressure fisheries.
The PowerBait MaxScent Moeba delivers subtle, natural movement with minimal rod input, flares naturally on the fall, and maintains a lifelike presence even when dead-sticked, all while pairing that distinct profile with Berkley’s proven MaxScent technology to give fish something they haven’t seen, and can’t ignore.
Key Features:
It will be offered in six colors - Green Pumpkin, Watermelon, Mimizu, Bloodshot, Black, Blue Pearl, and Black Hologram and in two sizes, 3.5” and 4.5.” Suggested retail is $14.99.
To learn more about the Berkley PowerBait MaxScent ‘Moeba, click here.
Abu Garcia Report

Abu Garcia redefines casting performance with the introduction of the Revo SX VoltiQ and Revo X VoltiQ low profile reels – marking the brand’s first digital cast control platform.
Built to help anglers unlock, not limit, their casting potential, the new VoltiQ system uses finely tuned software to deliver a level of adjustability never before seen in any casting reel. By intelligently responding to spool rotation, VoltiQ gives anglers the freedom to push casting distance and precision farther than other digital cast control reels allow.
At the core of the VoltiQ reels is a 10-setting digital braking system designed to adapt across techniques, line types, and skill levels. Unlike standard digital cast control braking systems on the market that apply constant resistance throughout the cast, VoltiQ adjusts throughout offering a more refined, efficient experience with greater casting distance and overall control. The result is a linear brake curve that creates predictable outcomes at every level, delivering consistent casting performance across all 10-settings.