Lowrance Report

Lowrance announced the release of software update 25.2, which is packed with innovative trolling motor features, significant enhancements to ActiveTarget® 2, and expanded third-party integrations.
“This software release reflects our ongoing commitment to delivering smarter, more intuitive tools that help anglers fish more effectively and efficiently,” said Jeremiah Clark, VP & General Manager, Fishing Systems at Navico Group. “From our new advanced trolling motor controls to sharper sonar imaging and seamless third-party integration, every feature is purposefully designed to give anglers more confidence, control, and improve their time on the water.”
This latest update introduces a powerful suite of new features for trolling motors, designed to enhance precision and simplify navigation. One of the most notable features is Depth Routing, which allows users to automatically chart a course that keeps the boat within a specified depth range. By setting a minimum and maximum depth, as narrow as a three-foot range, on their HDS PRO® unit, anglers can let the new Ghost® X, Ghost® or RECON™ trolling motor handle the rest. This ensures the boat stays in the strike zone so anglers can stay focused on fishing.
Savage Gear Report

Originally only available in Europe, Savage Gear is bringing its flagship swimbait storage system to North America.
The bag is geared for anglers who use big swimbaits, glide baits, and other large lures.
Available as a nine-piece kit, the interior lure bags feature a see-through clear top and a waterproof zipper for individually storing large swimbaits, lures, or tools. Crafted from durable EVA material, the bag ensures long-lasting durability and protection. It is equipped with oversized double-headed heavy-duty zippers for easy access and lasting reliability for anglers needing a bag they can put through the ringer.
The lure bag offers anglers endless customization options for tackle boxes, gear, or lures. Designed with a fully waterproof and welded construction, it is the ultimate storage solution for large bait enthusiasts and avid anglers.
SAVAGE GEAR LURE BAG – KEY FEATURES:
It’s offered as a nine-piece kit in which individual lures can be placed within their own bags within the case or as individual bags. Prices are XL 9pc Kit, ($279.99), Large, ($29.99, medium ($19.99) and small ($14.99).
For more information, visit www.savagegear.com.
Sunline Report
Selecting the right braided fishing line can make all the difference for tournament anglers and weekend warriors alike. Braid offers unmatched sensitivity, strength, and casting performance, but only when you match the line to your techniques, conditions, and gear. Sunline has built a reputation for top-tier braid innovation through smart design and pro-level input. Here’s a complete buyer’s guide and deep dive into Sunline’s eight braided lines, spotlighting their strengths, expert recommendations, and ideal fishing scenarios.
Why Choosing the Right Braided Line Matters
Braid stands out for direct hooksets and feel, often preferred for techniques like flipping heavy cover, casting finesse rigs, or tossing reaction baits. However, not all braids are created equal. Construction (4-strand vs. 8-strand, coatings), buoyancy, color, and abrasion resistance all influence performance. The wrong braid can lead to shortened casts, visibility to fish, sinking when you don’t want it to, and poor knot strength. Matching braid to what you fish and how you fish ensures you’ll get the full benefits of your setup.
RVLNT Report

True to their name which means “Solving Real Life Vexes with New Technology,” Minnesota-based hi-tech sunglasses manufacturer, RVLNT, has introduced another frame style to its current collection of 13 unique frames.
RVLNT’s BUCK is a sturdy, hardworking frame with maximum coverage. Sitting snugly on the wearer’s face, this dynamic frame will block sunlight from all angles. With its thick, durable arms and large wrap lenses, BUCK is sure to be your new favorite sunglasses for all your outdoor adventures.
“We’ve had stellar feedback on this new frame style,” said RLVNT Sales Director, Pat Kalmerton. “It’s designed to keep out light from all angles but still look good on the face. For fishing or hunting, the beta versions we sent out prior to full launch were well received for sharpening up the fishing and hunting experiences while maintaining a fresh, cool look.”
“Plus, our glasses are way more than polarized. All lenses are made of Trivex, as opposed to the scratch collecting properties of polycarbonate. Trivex has the same optical clarity as the human eye, significantly lighter, and shatter-resistant.”
Originally developed for the military, Trivex is a stronger, lighter, clearer, and overall, far superior lens material to polycarbonate. Trivex is also resistant to chemicals and offers better light refraction than polycarbonate. While Trivex lenses may be more expensive, the clarity, safety features, and built-in UV protection make RLVNT’s sunglasses a worthwhile investment.
Kalmerton concluded: “At the end of the day, BUCK caters to those who want a bigger, somewhat boxier frame that doesn’t let in sunlight from the sides and creates a large viewing area when worn. It fits in nicely with our other frames, offering something a lot of anglers and hunters want – basically bigger wrapping lenses and wider, taller, and comfortable arms.”
BUCK is available in three frame colors: Grey, Birch, and Tortoise, as well as Brown, Grey, or Chameleon lenses with ScreenVu™, the latter which not only adjusts in shade to light intensity, but provides the wearer with crisp, crystal-clear views of today’s sophisticated fishing electronics or your cell phone while maintaining the benefits of a polarized lens for seeing into the water.
How do you pick the best BUCK version for your situation and use?
First, you need to choose your base lens color, which can be Brown, optimized for enhancing warm colors in low light, cloudy or shady environments. Grey is great for bright sunshine and reducing brightness without affecting the color balance. The third option is the company’s most popular—Chameleon, which is light adapting for all-day adventures and features ScreenVu™ for clearly and crisply representing digital device screens.
Second, it’s time to pick the mirror style that meets your adventure. BUCK is currently available in eight finishes.
BUCK is also available in Single Vision or Progressive digital prescription types.
Rapala Report

Rapala Report
The Rapala Twitchin’ Rap is BACK!
Based on angler demand, the Twitchin’ Rap has built a sort of cult following. The lure has reportedly been selling for $60 or more on E-Bay.
After retiring the Twitchin’ Rap a number of years ago, Rapala is bringing it back, and in a big way – with 10 new mouth-watering colors: Bone, Electric Chicken, Gold Black Mullet, Mullet, Purpledescent, Pilchard, Purple Chartreuse, Red Belly, Live River Shad, and Speckled Trout.
A favorite of both freshwater and saltwater anglers, the Twitchin’ Rap is designed for those situations when fish are easily spooked, such as clear water or shallow spots. The lure is especially popular for in-shore fishing along the Gulf Coast.
Fished with a “slide ‘n’ glide motion, when twitched, the wide profile of the lure glides and hangs. Twitch again, and it gently comes back. Reel it in steady for a gentle searching action. Allow it to sit, and it slowly sinks in a flutter action when paused.
The Twitchin’ Rap is made with premium balsa wood and with a through-wire construction. It has a running depth of a half-foot to 2 feet.
In addition to the ten new colors, the Twitchin’ Rap also comes in original Copper Flash, Hot Bone, and Hot Olive.
The Twitchin’ Rap has a body length of 3-1/8 inches and weighs 3/8 oz. It comes with two No. 3 VMC Black Nickel Round Bend Hooks.
The Twitchin’ Rap has a manufacturer’s suggested retail price of US $10.99.
The Rapala Twitchin’ Rap is BACK!
Based on angler demand, the Twitchin’ Rap has built a sort of cult following. The lure has reportedly been selling for $60 or more on E-Bay.
After retiring the Twitchin’ Rap a number of years ago, Rapala is bringing it back, and in a big way – with 10 new mouth-watering colors: Bone, Electric Chicken, Gold Black Mullet, Mullet, Purpledescent, Pilchard, Purple Chartreuse, Red Belly, Live River Shad, and Speckled Trout.
A favorite of both freshwater and saltwater anglers, the Twitchin’ Rap is designed for those situations when fish are easily spooked, such as clear water or shallow spots. The lure is especially popular for in-shore fishing along the Gulf Coast.
Fished with a “slide ‘n’ glide motion, when twitched, the wide profile of the lure glides and hangs. Twitch again, and it gently comes back. Reel it in steady for a gentle searching action. Allow it to sit, and it slowly sinks in a flutter action when paused.
The Twitchin’ Rap is made with premium balsa wood and with a through-wire construction. It has a running depth of a half-foot to 2 feet.
In addition to the ten new colors, the Twitchin’ Rap also comes in original Copper Flash, Hot Bone, and Hot Olive.
The Twitchin’ Rap has a body length of 3-1/8 inches and weighs 3/8 oz. It comes with two No. 3 VMC Black Nickel Round Bend Hooks.
The Twitchin’ Rap has a manufacturer’s suggested retail price of US $10.99.