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Gamakatsu Report

Gamakatsu's G-Finesse Drop Shot Hook

Gamakatsu's G-Finesse Drop Shot hooks are now available in the popular size 4.

Gamakatsu developed the G-Finesse Drop Shot Hook with help from the late, great Aaron Martens. G-Finesse results from endless hours of product testing from some of the world's leading pro anglers. Martens' product testing showed using the Drop Shot hook improved his hook-ups by 30 to 40%, and he was rarely missing a fish.

Mercury Report

New Mercury Marine 25 HP Four Stroke

Mercury Marine has introduced its next generation of 25 and 30hp FourStroke outboards – engineered from the ground up to be lighter, faster and easier to operate and maintain.

These outboards feature a 3-cylinder, 500cc powerhead with electronic fuel injection. For the first time, electric-start models in 25 and 30hp come standard with Mercury SmartCraft® digital technologies, allowing boaters to connect to the most advanced digital gauges in the industry and to mobile devices through VesselView Mobile™.

“Mercury’s new 25 and 30hp platform brings new capabilities and a better consumer experience to a wide variety of recreational and commercial boats,” said Chris Drees, Mercury Marine president. “In addition to being lighter, faster and quieter, the new engines in this lineup deliver what boaters have asked for with exciting new options like digital technologies and an ergonomically positioned tiller handle.”

Starting at just 132 pounds (60 kilograms), these new 3-cylinder engines are 16% lighter than the previous generation and offer class-leading fuel economy. The outboards come in 25 and 30hp FourStroke, 25hp SeaPro™ and 25hp ProKicker™ models.

Humminbird Report

Humminbird MEGA Live Imaging TargetLock™

It’s no secret that Humminbird MEGA Live Imaging has given anglers an unprecedented real-time view under the water and a better understanding how to trigger more bites. Additionally, anglers everywhere have experienced how Minn Kota’s Spot Lock changed boat control forever, giving them the ability to hold on a spot and catch more fish with less effort.

Now, with the introduction of the all-new MEGA Live Imaging TargetLock™, these two groundbreaking technologies can be fully utilized together. Anglers will no longer need to choose between two of fishing’s most powerful technologies – Spot-Lock and MEGA Live, making it easier to stay on and catch more fish.  

Humminbird announces the launch of the MEGA Live Imaging TargetLock. This new live sonar accessory provides anglers with the ability to control a MEGA Live transducer independently of their Ultrex trolling motor’s steering, giving anglers back the power of Spot-Lock and boat control with their Ultrex motor, while introducing live sonar innovations exclusive to MEGA Live TargetLock and Minn Kota Ultrex users.

With the push of a button, the TargetLock feature locks the MEGA Live onto structure and keeps it in clear view by automatically adjusting the MEGA Live transducer as the boat moves position and changes direction. Whether the boat is moving, drifting, or Spot-Lock is engaged, TargetLock does all the work to stay focused on structure and fish.

Strike King Report

Strike King Chick Magnet Crankbait

Strike King worked with MLF pro angler Andy Morgan to develop the Chick Magnet flat-sided crankbait.  Partnering with Strike King's innovative design team, the Dayton, Tenn. pro harkened back to his upbringing on or around Lake Chickamauga to develop the Chick Magnet. 

"It is great to finally see the flat-sided crankbait getting the attention it deserves," said Morgan.