Rapala Report

When you have friends and family waiting for you back on shore, and you absolutely need to bring dinner home from the water, you’ll want the new Harvest Shad by Rapala tied on.
The Harvest Shad’s classic Rapala wounded-minnow action, durable plastic body construction and loud rattles make it ideal for targeting your favorite game fish in any situation, but its especially attractive to walleye. With a manufacturer’s suggested retail price of $6.99, anglers are sure to find the price point especially attractive, too.
The Harvest Shad combines a tight wobble and aggressive tail kick with a loud rattle that doubles as a dinner bell. The bottom line is: You’re going to eat with this bait.
The Harvest Shad lip is wider than, for example, the Shad Rap. Plus, its tight wobble and aggressive tail-whip action gets its rattle singing louder and louder until walleye have no choice but to follow to the music.
The Harvest Shad is available in 18 enticing colors that range from natural to custom: Antifreeze, Blue Eyes, Chrome Blue Hot Tail, Crawdad, Firetiger, Gold, Hot Steel, Headspin, Perch, Purpledescent, Purple Meat Market, Silver, Silver Blue, Slick Shad, Spendy Shades, Voodoo Haze, Whiskey Sour, and Glow Wonder Tiger.
Rapala Report

Gone are the days of bringing your cheaters on the water. Rapala’s new Knot Tying Glasses are designed to make tying fishing knots easier by providing magnification for a clear, close-up view of your line and hooks. They are ideal for anglers of all levels to reduce eye strain and improve knot accuracy.
Get a pair for your boat, your dock, your bag, and inside the cabin.
The Knot Tying Glasses feature +2.50 magnification, crystal clear lenses, a durable frame, and a convenient, protective hard storage case.
The manufacturer’s suggested retail price is $14.99.
Rapala Report
When it comes to getting bigger fish in your boat, Rapala baits can get it done. Now, Rapala is introducing the most dependable storage solutions available, plus extra gear to keep you organized and to improve your knot-tying game.
New additions in the Rapala accessories line-up include the Rapid Pouch, Rapid Pack, Rap® Wrap, and Knot Tying Glasses.

Rapid Pouch – Easily store and access your favorite soft baits with convenience and speed, thanks to a clear bag that allows you to see exactly what you have. Whether you’re on the water or preparing for your next fishing adventure, organizing and accessing your go-to soft plastics has never been more efficient.
The Rapid Pouch is entirely water-resistant and made with durable, clear PVC material, so anglers can also use the Pouch as a way to keep keys, phones, wallets, and maps safe and out of the water even on choppy waves.
The Rapid Pouch comes in sizes small (11” x 8” x 2”) and large (16” x 13” x 3”).
The manufacturer’s suggested retail price is $12.00 to $17.99.

Rapid Pack – The Rapid Pack is the number one soft plastics storage solution. Store your baits in a storage pack that allows you to easily see what you have. With a clear PVC window and a company design, you’ll be able to quickly pack, find and access your CrushCity soft plastics, ensuring you’re always prepared for your next fishing adventure.
The Rapid Pack comes in sizes small (8” x 7” x 4-½”) and large (16” x 7” x 4-½”).
The Rapid Pack features a water-resistant material and zipper, plus a reinforced carry handle. It is the only product of this kind on the market with a front PVC window that allows anglers a clear view into what they’re carrying. The large size features a removable divider with hook and loop.
Depending on which soft plastics anglers store in the Rapid Pack, the small size can hold around 12 bags and the large size can hold about 24.
The Rapid Pack has a manufacturer’s suggested retail price of $14.99 to $19.99.
Rap® Wrap – Protect your rigged-up lure from damage and tangling with other lures, rods and lines with the Rap Wrap. The Rap Wrap features a durable, clear, hook-resistant PVC window and a reinforced hook and loop to ensure a tight closure.
Rap Wrap comes in three sizes: small (6” x 3”), medium (8” x 4-½”), and large (11” x 5-½”).
The manufacturer’s suggested retail price is $6.99 to $8.99.
Strike King Report

Strike King offers the Hog Father Jr, a 7-inch, slow-sinking glide bait designed for die-hard swimbait enthusiasts and serious anglers. Created in collaboration with Tater Hog Custom Lures, the Hog Father Jr. represents a perfect blend of innovative design, expert craftsmanship, and practicality, offering anglers a new level of performance on the water.
The Hog Father Jr. is inspired by Matt McBee’s original custom Hog Father, a lure that has been a best-seller for over 15 years. Known in the angling community as “Tater Hog,” McBee brings decades of swimbait expertise to this partnership. The Hog Father Jr. mirrors the action and effectiveness of the original Hog Father while incorporating advanced features to enhance performance and accessibility for anglers across a broader audience.
"My goal with this partnership is to get my bait into more hands of the anglers than I ever could on my own," said McBee. "We worked together to take my original design and turn it into the absolute best running ‘mass-produced’ swimbait on the market. The Hog Father is my best seller, and this will allow more people to get a chance to try it. It will allow me more time to focus on my passion—to create true custom baits for my customers."
The Hog Father Jr. excels with its versatility, delivering consistent glide action across various retrieve speeds, whether slow and deliberate or medium fast. Built with swivel hook hangers, it reduces leverage during a fight, ensuring a better hookup-to-land ratio. Another standout feature is the selection of seven exclusive color options, bringing translucent designs and other unique finishes to the Hog Father series for the first time. Each lure is sold in a reusable foam tray, ideal for post-use storage.
The Hog Father Jr. will be available for $44.99. Whether you’re seasoned in swimbaits or just getting started, this lure combines trusted design elements with modern innovation to set a new standard in the fishing industry.