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Mark Zona - Bladed Jig SECRETS that Catch GIANT Bass!

Friday, April 03, 2026
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Z-Man SWAG LT Swimbait Now Available

Thursday, April 02, 2026
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Don’t Forget Free Fishing Weekends This Summer

Thursday, April 02, 2026
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Rapala Rapid Wrap

Rapala Storage Accessories Improve Efficiency on and Off the Water

Details
Published: 02 January 2026
 

Rapala Report

When it comes to getting bigger fish in your boat, Rapala baits can get it done. Now, Rapala is introducing the most dependable storage solutions available, plus extra gear to keep you organized and to improve your knot-tying game.

New additions in the Rapala accessories line-up include the Rapid Pouch, Rapid Pack, Rap® Wrap, and Knot Tying Glasses.

Rapala Rap Wrap
Rapala Rap Wrap

Rapid Pouch – Easily store and access your favorite soft baits with convenience and speed, thanks to a clear bag that allows you to see exactly what you have. Whether you’re on the water or preparing for your next fishing adventure, organizing and accessing your go-to soft plastics has never been more efficient.

The Rapid Pouch is entirely water-resistant and made with durable, clear PVC material, so anglers can also use the Pouch as a way to keep keys, phones, wallets, and maps safe and out of the water even on choppy waves.

The Rapid Pouch comes in sizes small (11” x 8” x 2”) and large (16” x 13” x 3”).

The manufacturer’s suggested retail price is $12.00 to $17.99.

Rapid Pack
Rapid Pack

Rapid Pack – The Rapid Pack is the number one soft plastics storage solution. Store your baits in a storage pack that allows you to easily see what you have. With a clear PVC window and a company design, you’ll be able to quickly pack, find and access your CrushCity soft plastics, ensuring you’re always prepared for your next fishing adventure.

The Rapid Pack comes in sizes small (8” x 7” x 4-½”) and large (16” x 7” x 4-½”).

The Rapid Pack features a water-resistant material and zipper, plus a reinforced carry handle. It is the only product of this kind on the market with a front PVC window that allows anglers a clear view into what they’re carrying. The large size features a removable divider with hook and loop.

Depending on which soft plastics anglers store in the Rapid Pack, the small size can hold around 12 bags and the large size can hold about 24.

The Rapid Pack has a manufacturer’s suggested retail price of $14.99 to $19.99.

Rap® Wrap – Protect your rigged-up lure from damage and tangling with other lures, rods and lines with the Rap Wrap. The Rap Wrap features a durable, clear, hook-resistant PVC window and a reinforced hook and loop to ensure a tight closure.

Rap Wrap comes in three sizes: small (6” x 3”), medium (8” x 4-½”), and large (11” x 5-½”).

The manufacturer’s suggested retail price is $6.99 to $8.99.

 
Strike King Hog Father Jr. Glide Bait

Strike King Announces the Launch of the Hog Father Jr. Glide Bait

Details
Published: 31 December 2025
 

Strike King Report

Strike King Hog Father Jr. Glide Bait
Strike King Hog Father Jr. Glide Bait

Strike King offers the Hog Father Jr, a 7-inch, slow-sinking glide bait designed for die-hard swimbait enthusiasts and serious anglers. Created in collaboration with Tater Hog Custom Lures, the Hog Father Jr. represents a perfect blend of innovative design, expert craftsmanship, and practicality, offering anglers a new level of performance on the water.

The Hog Father Jr. is inspired by Matt McBee’s original custom Hog Father, a lure that has been a best-seller for over 15 years. Known in the angling community as “Tater Hog,” McBee brings decades of swimbait expertise to this partnership. The Hog Father Jr. mirrors the action and effectiveness of the original Hog Father while incorporating advanced features to enhance performance and accessibility for anglers across a broader audience.

"My goal with this partnership is to get my bait into more hands of the anglers than I ever could on my own," said McBee. "We worked together to take my original design and turn it into the absolute best running ‘mass-produced’ swimbait on the market. The Hog Father is my best seller, and this will allow more people to get a chance to try it. It will allow me more time to focus on my passion—to create true custom baits for my customers."

The Hog Father Jr. excels with its versatility, delivering consistent glide action across various retrieve speeds, whether slow and deliberate or medium fast. Built with swivel hook hangers, it reduces leverage during a fight, ensuring a better hookup-to-land ratio. Another standout feature is the selection of seven exclusive color options, bringing translucent designs and other unique finishes to the Hog Father series for the first time. Each lure is sold in a reusable foam tray, ideal for post-use storage.

The Hog Father Jr. will be available for $44.99. Whether you’re seasoned in swimbaits or just getting started, this lure combines trusted design elements with modern innovation to set a new standard in the fishing industry.

 

New Daiwa XBRAID’s V12 Fluorocarbon Leader Said to be Technologically Advanced

Details
Published: 22 December 2025
 

XBraid Report

Daiwa XBRAID V12 Fluorocarbon Leader
Daiwa XBRAID V12 Fluorocarbon Leader

The popularity of leader material grew exponentially after the dawn of braided fishing lines, aka superlines. Despite their prowess, these incredibly strong-for-their-diameter braids presented two significant drawbacks. Firstly, they did the opposite of vanishing in a watery environment, rather sticking out like a sore fin. Secondly, along with their strength came the tautness of rebar – no give whatsoever.

Fluorocarbon leader material to the rescue. And the most advanced of the advanced leader lines is Daiwa’s XBRAID’s V12 Fluorocarbon Leader.

XBRAID employs a proprietary manufacturing process to create a leader that is 1.3 X stronger than previous leaders. And, amazingly, this while narrowing the diameter.

Optical clarity is another pinnacle proposition of XBRAID V12. “It starts with premium clarity fluorocarbon resin,” said DAIWA Field Marketing Manager, Chris Martin. “XBRAID’s advanced extrusion process then renders a slim profile without sacrificing any strength, finishing with a leader line that is basically invisible in the water with an incredible refractive index.”

The elite resin and sophisticated extrusion process also emphasizes hardness for better travel through the guides and reduced coiling. Inferior and suppler leader lines tend to sloppily unfurl through the guides, creating friction, and worse, develop permanent coiling – memory – after long periods on a reel or their original spool sitting (sometimes baking) in your tackle bag.

XBRAID V12 exceeds sets a new marker for core features associated with 100% fluorocarbon leader lines. For openers, its abrasion resistance is only bested by wire, which is a no-no for most fishing applications. XBRAID V12’s hardness also mitigates stretch, providing the ideal degree of shock absorption when couple with a braided mainline. Going hand-in-hand is XBRAID V12’s heightened sensitivity, imparting the maximum amount of feel through the mainline, rod, and into your hands. And provided knot strength is best on the market.

XBRAD V12 Fluorocarbon Leader FEATURES:

  • 100% fluorocarbon
  • Made from the clearest fluorocarbon resins
  • Proprietary extrusion process
  • Slim profile
  • Exceptional hardness resists coiling
  • Highly abrasion resistant
  • Low-stretch
  • Incredible knot strength
  • 2- to 25lb test strengths
  • 33-foot spools
 
Zoom Thick Trick Worm

Zoom Adds Thick Trick and Midsize Z Craw to its Lineup

Details
Published: 15 December 2025
 

Zoom Report

Zoom Bait Company has announced the launch of two new additions to its lineup: the Thick Trick worm and the Midsize Z Craw. Developed with input from the Zoom Pro Staff, these baits are designed to give anglers precise, purpose-built options for the most technical fishing situations.

The Thick Trick: The Evolution of the Trick Worm

Zoom Thick Trick Worm
Zoom Thick Trick Worm

Building on the legacy of the classic Trick Worm, the new Thick Trick offers a beefed-up profile that bridges the gap between traditional trick worms and chunkier stick baits. This new design delivers a "meatier" presentation with a high salt content, applicable to many different applications. 
 
Zoom Bass Pro Brandon Cobb notes the bait's versatility and unique action:

  • Shaky Head Dominance: "I'm really liking this Thick Trick. It's just a little meatier, kind of more of that Ned rig look, that stubby stump worm. And I think sometimes it's better." Cobb has found it especially effective as a shaky head, which "always gets bit," particularly around shallow wood, stumps, and small brush piles for spotted bass.
  • Unique Neko Rig Performance: The Thick Trick, made with the same high salt content as the Fluke Stick, excels on a Neko rig. Cobb highlights the unique action when rigged strategically: "When I pull this worm with my wacky hook, it would actually vibrate.
  • The tail would vibrate. And I caught a lot of fish this year... on this worm by pulling it, which is unique." This vibrating tail sets it apart, attracting bites on the pull that traditional worms often miss

Cobb’s Rigging Tip: When Neko rigged with a nail weight, Cobb advises inserting the tungsten from the back side, not the head. This keeps the head intact, preventing the weight from flying out on hard skips and saving anglers valuable tungsten.

The Thick Trick is available in natural colors, with Brandon Cobb noting that the Green Pumpkin and natural colors are always his go to colors.

Midsize Z Craw: Filling the Sweet Spot

Zoom Midsize Z Craw
Zoom Midsize Z Craw

The new Midsize Z Craw answers the call from pros who needed a perfect "in-between" size for their flipping and jig-trailer applications. With the Z Craw measuring 4.25" and the Z Craw Jr. at 3.75", the new Midsize Z Craw lands precisely in the middle at 4.0".

Brandon Cobb describes the motivation behind the new size: “Depending on the lake and the conditions, sometimes the Z Craw Junior is a little small, and the Z Craw is a bit too big.  The 4.0" Midsize Z Craw fills this crucial gap by providing:

  • Optimal Jig Trailer Ratio: The Midsize Z Craw offers the "perfect ratio of hook to soft plastic on a swim jig," according to Cobb, allowing for better hook-ups compared to the larger Z Craw.
  • Enhanced Flipping Performance: Zoom has modified the design by removing one of the hook slots. This is a key technical update. While the bigger Z Craw needs two hook slots to help with hook-sets through its meaty body, the Midsize Z Craw’s smaller profile allows the angler to Texas Rig it more cleanly. This change provides "a little more meat to put that hook in" and helps the hook stay concealed, preventing it from poking out and getting snagged on grass or wood, a common frustration with smaller baits like the Z Craw Jr.
  • Ideal Hook & Weight Pairings: The Midsize Z Craw pairs perfectly with a 3/0 flipping hook, fitting the bait profile a bit better than on the Z Craw Jr. For pitching, Cobb suggests a 5/16 oz weight, landing squarely between the 3/8 oz for the standard Z Craw and the 1/4 oz for the Z Craw Jr.

The Midsize Z Craw will be available initially in 10 proven Zoom colors, with Cobb recommending White Pearl, Tilapia or Green Pumpkin, and Black Blue.

 

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