Savage Report

Savage Gear is redefining high-end glide baits with the all-new Savage Gear Scandal, built for swimbait anglers to consistently catch more fish.
With an oversized profile, cross-tail design, and cutting-edge wide gliding technology, the Scandal stays in the strike zone longer, maximizing opportunities for a big fish to commit. Its wide, sweeping action mimics a vulnerable prey fish, drawing aggressive strikes from giant bass, stripers, pike, musky, snook, and tarpon. While its irresistible swagger tempts big fish with wide gliding, chopping, or twitching retrieves.
“The Savage Gear Scandal isn’t just another glide—it’s a statement,” said Jared Kutil, Savage Gear Product Manager. “We poured everything we know from building swimbaits over two decades into this bait to make sure it outperforms in every possible way as a premium glide without the several hundred-dollar price tag. The wide gliding action, precision weighting, water flow side-channels for perfect balance, adjustable sink rate system in the tail, and the photo printed color patterns all contribute to an unmatched level of realism and performance. We also go the extra mile to include a set of feathered hooks for fish that inspect the bait without committing, and the Scandal comes in a ventilated carry bag to dry the swimbait and protect it for your next adventure! If you’re serious about hunting for trophy fish, this is the bait you need in your arsenal.”
SAVAGE GEAR SCANDAL – KEY FEATURES:
Size: 200 (8”) • 250 (10”)
Colors: Golden Shiner • Brown Trout • Hitch • Ghost Bone • Rainbow Trout • Gizzard Shad
MSRP: 200 - $79.99 • 250 - $99.99
Shimano Report

Shimano North America Fishing announces the debut of its Exsence B spinning reel lineup with a new 2500-size option, tailored for light-tackle anglers targeting freshwater species with techniques. As the flagship model in Shimano’s MagnumLite series, the Exsence B sets the standard for performance in finesse applications.
“When we talk about finesse, we’re talking about control — and that’s where this Exsence B dominates,” says Kade Gewanter, Freshwater Product Marketing Manager at Shimano North America Fishing. “The new size offering within the redesigned Exsence series — the Exsence 2500XGB — expands access to Shimano’s premium technologies for finesse bass fishing, allowing more anglers to fine-tune their gear for specific techniques using a premium reel equipped with Shimano’s MGL Rotor. Whether shaking a dropshot, or strolling a minnow, the Exsence B delivers the performance edge.”
Exsence B is engineered with Shimano’s most advanced reel technologies, empowering anglers with longer, more accurate casts, ultra-responsive control, and smooth, powerful retrieves. The lightweight frame is now available in a 2500-size option with ultra-fast XG gearing (6.4:1), making it the perfect spinning reel for targeting bass with finesse tactics.
At the heart of the Exsence B lies the MGL Rotor, constructed from a lightweight carbon-infused CI4+ material. The rotor’s asymmetrical design slashes rotational inertia to give anglers instant startup and agile bait control with every handle turn. For those who rely on precision presentations, this means subtle bites and executing fluid retrieves with ease.
Exsense B is built to perform under pressure with proprietary Shimano technologies. InfinityLoop enhances spool oscillation and line lay to deliver longer, more fluid casts. Infinity Drive provides effortless reeling under load and InfinityXross gear design for improved durability. Exsence B also features Rapid Fire Drag to enable fast and precise drag adjustments in the heat of the fight, while the DuraCross drag system provides silky-smooth resistance with added durability. The Anti-Twist Fin further enhances line management by maintaining consistent tension and reducing slack.
From the backcountry to the sweet water, Shimano built the all-new Exsence B series for anglers who want to cast further, feel more, and fight smarter. For more information about this new offering and Shimano's complete range of innovative fishing tackle, visit fish.shimano.com. To find a retailer near you, visit Shimano’s dealer locator. For more information on Shimano and the latest product releases, please contact Gordon Brown at gordon@darbycommunications.com.
St. Croix Report

American manufacturing resonates today more than ever. But it’s something we’ve been doing at St. Croix Rod since 1948. Why do we still make rods in the USA? Control. You need it as an angler, because YOUR pride is on the end of your line. We need it as a company, because OUR pride is in your hands.
PREMIER has consistently been the best-selling American-made fishing rod series since it first appeared in the St. Croix Rod catalog in 1957. Possessing a hallmark combination of quality, performance, value, and American craftsmanship, the PREMIER Series exemplifies everything anglers expect in a St. Croix rod.
St. Croix’s Premier Rod Series has been improved many times over the past 68 years, and now – for 2026 – the American classic delivers even better performance via additional technologies, enhanced ergonomics, and angler-driven lengths, powers, and actions, including two-piece models that are both on-trend and in demand.
Anglers will notice smoother actions and improved sensitivity in 2026 PREMIER multispecies and musky models, which are also stronger and lighter due to the addition of St. Croix’s Taper Enhancement Technology (TET). Utilized with St. Croix’s popular SCII carbon material for the first time ever in the 2026 PREMIER Series, TET incorporates precise laser-cut, curved blank patterns that fit together and lay up more precisely on the mandrels. Frequently employed in the designs of St. Croix’s top-tier rod series, TET results in noticeably elevated feel and performance. In the case of the all-new PREMIER for 2026, TET also results in a remarkable 10% weight savings over previous-generation PREMIERS.
Additional series upgrades include refined handle design on all new PREMIER spinning rods. Premium, full-cork handles remain, but tapers and foregrips have been redesigned for improved control and balance. Light and ultra-light models also receive their own distinct reel seats.
Guide trains have also been modernized for 2026. Angler-preferred stainless-steel tangle-free K-style guides with aluminum oxide rings are laser-aligned and now adorn all PREMIER models.
St. Croix PREMIER Series Features
St. Croix PREMIER Series Multispecies Casting Models
St. Croix PREMIER Series Multispecies Spinning Models
St. Croix PREMIER Series Musky Casting Models
St. Croix PREMIER Series Musky Spinning Models
Lew’s Report
The latest advancements in fishing technology have arrived with the KVD Elite Series’ innovative new lineup of gear, designed for anglers seeking superior performance on the water.
This series includes the upgraded KVD Elite Casting Reel, Spinning Reel, and Rods, offering anglers precision, reliability, and durability for any fishing scenario.

The KVD Elite Casting Reel now boasts the PARAMAG® RX Braking System, which applies even force across the braking surface, ensuring balanced spool rotation while dramatically minimizing backlashes. With a friction-free operation and no electronic components, the system combines simplicity with cutting-edge technology. The reel’s Speed Gears®, cut on the finest Hamai CNC machines, provide smooth, effortless cranking with reduced weight and wear. Built for endurance, the one-piece aluminum frame delivers exceptional sturdiness and eliminates flex, enabling anglers to rely on its performance regardless of conditions.

The KVD Elite Spinning Reel revolutionizes lightweight design with its C40 carbon frame and rotor, cutting an ounce of weight for enhanced sensitivity and comfort. This model also introduces a shallow anodized spool option in the 300 size, an exclusive feature catering to finesse anglers who value longer, smoother casts without the need for backing. Along with a premium stainless steel 7-bearing system and a hybrid carbon drag system, the reel ensures smooth line retrieval and consistent drag power.
The KVD Elite Rods, built with premium IM8 graphite blanks and FOCAS® technology, deliver exceptional tip strength while maintaining high sensitivity for detecting light bites. Designed with stainless steel guide frames and durable zirconia inserts, these rods reduce wear, enhance line performance, and are available in casting and spinning models. Anglers can enjoy ergonomic high-density EVA split grip handles across the series, while specialized reel seats provide enhanced comfort and control for both casting and spinning setups.
With products that blend expert craftsmanship and ingenuity without compromising simplicity and durability, the KVD Elite Series levels up every angler’s game. Whether it’s the balanced braking of the PARAMAG® RX, the weightless feel of the C40 frame, or the premium design of the IM8 blanks, every feature reflects a commitment to precision and performance.
“My new KVD Elite series rods and reels have the performance and features that take it to a whole new level. No matter the technique or lure, I’ve got the perfect combination to maximize my performance on the water, and all at an unmatched value.”
-Kevin VanDam