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Mark Zona - Bladed Jig SECRETS that Catch GIANT Bass!

Friday, April 03, 2026
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Z-Man SWAG LT Swimbait Now Available

Thursday, April 02, 2026
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Don’t Forget Free Fishing Weekends This Summer

Thursday, April 02, 2026
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Rapala Fillet Mat

New Rapala Fillet Mat and Firetiger Knife Make for the Cleanest Cuts

Details
Published: 05 December 2025
 

Rapala Report

Rapala Fillet Mat
Rapala Fillet Mat

When you’ve spent all day catching fish, you don’t want to spend all night cleaning ‘em. This is why Rapala is constantly innovating and improving its lineup of fillet tools.

New additions to Rapala’s fillet line-up include an innovative Fillet Mat and the 6” Fish ‘N Fillet knife in a new color, Firetiger.

Rapala Fillet Mat – Confronted with anglers yearning for an easy and quick solution for fish guts and extra skin, the Fillet Mat came to life. This innovative mat allows for premium mobility and convenience for filleting fish. The raised ribs grip fish when filleting, skinning, or descaling. The no-slip bottom stays in place on most surfaces, so the back of your truck, wooden porch, or sturdy counter are all safe. It’s made from durable PVC, an easy-to-clean and dishwasher-safe material. It also rolls up for convenient storage.

The Fillet Mat comes in one size: 24” x 14”.

The manufacturer’s suggested retail price is $24.99.

6” Fish ‘N Fillet in Firetiger – The Original Fish ‘N Fillet got hit with a little fire this year. Continuing with the original features – a progressively tapered, full-tang blade of European stainless steel that takes and holds an ultra-sharp edge, and a birch handle with fine tooled leather sheath – anglers can now pick up this mighty knife in the color Firetiger.

The Fish ‘N Fillet includes a single-stage sharpener to maintain its razor-sharp edge.

The handle length of the Fish ‘N Fillet in Firetiger is 4-¾” and the blade length is 6”.

The manufacturer’s suggested retail price is $29.99.

 
Strike King's new Sexy Bug

Strike King’s New Sexy Bug: A different Kind of Finesse Lure

Details
Published: 20 November 2025
 

Strike King Report

Strike King Sexy Bug
Strike King Sexy Bug

The Strike King Sexy Bug is a game-changer for anglers looking to outsmart fish, even in the toughest conditions. Its enticing design is specifically engineered to attract more bites when the waters are quiet, or fish are hesitant.

Featuring a ribbed and cuffed body, this bait enhances movement in the water, creating a dynamic and distinctive falling action that fish simply can't resist.

Crafted as a unique creature-style bait, the Sexy Bug mimics prey with realism, making it a go-to choice for any fishing scenario.

Available in a vast array of vibrant and eye-catching colors, it offers endless customization options to match varying fishing environments and target species.
Versatility is key with the Sexy Bug, as it is perfect for rigging methods such as weightless rigging, neko rigging, or drop-shotting.

Features:

  • Enticing design to attract more bites, especially when fishing conditions are challenging
  • Ribbed and cuffed body enhances movement, creating a distinctive and enticing falling action
  • Unique creature-style bait designed to stand out and mimic prey effectively
  • Available in a wide range of vibrant and eye-catching colors
 

Fenwick Offers Rod Series for Ice Anglers

Details
Published: 06 November 2025
 

Fenwick Report

Fenwick’s legacy of innovation meets ice fishing with the new Eagle, HMG, Elite, and World Class ice rods—built to dominate winter waters with precision and style.

Designed from blank to grip, each series utilizes advanced graphite blends and proprietary designs to deliver unparalleled sensitivity, crisp action, and exceptional performance for hardwater. Every rod is crafted to enhance angler feel and precision, giving winter anglers the confidence to catch fish in even the toughest conditions.

From seasoned anglers to weekend ice anglers, Fenwick’s new lineup brings decades of rod-building expertise to the ice. Thoughtful design features, including tailored foregrips for optimal hand placement and high-performance guides for smooth line control, make these rods as comfortable to hold as they are precise in action. The Eagle and HMG rods feature Fenwick’s custom reel seats for a perfect, natural feel, while the Elite and World Class rods have no fixed reel seat, giving anglers the freedom to mount their reel anywhere on the handle to match their fishing style and achieve peak performance—ensuring there’s a rod for every angler.

Fenwick Eagle Ice Spinning Rod

Fenwick Eagle Ice Spinning Rod
Fenwick Eagle Ice Spinning Rod


The Fenwick Eagle Ice rods deliver outstanding sensitivity and crisp action thanks to a proprietary 24 ton solid graphite blend. Redesigned handles and a Fenwick-designed reel seat provide an unmatched natural feel for forward finger placement and precise control.

Key Features:

  • 24 ton solid graphite blend with proprietary reinforcing resin
  • Tailored foregrip with reduced length and added taper
  • Multi-material split and full-length grips for balance and durability
  • Interlocking part lines for smooth transition
  • Stainless steel guide frames with thin zirconia inserts
  • Fenwick designed reel seat for custom natural feel

MSRP: $74.99

Fenwick HMG Ice Spinning Rod


Fenwick HMG Ice Spinning Rod

Fenwick HMG Ice Spinning Rod


Building on Fenwick’s legendary HMG design, these ice rods feature a 24/30 ton solid graphite blend for crisp actions and heightened sensitivity. Tailored foregrips and titanium guides make this rod ideal for anglers seeking maximum feel beneath the ice.

Key Features:

  • 24/30 ton solid graphite blend with proprietary reinforcing resin
  • Tailored foregrip for forward finger placement
  • Multi-material split and full-length grips
  • Interlocking part lines for smooth transition
  • Titanium guide frames with thin zirconia inserts
  • Fenwick designed reel seat for custom natural feel

MSRP: $94.95

Fenwick Elite Ice Spinning Rod


Fenwick Elite Ice Spinning Rod

Fenwick Elite Ice Spinning Rod


The Elite Ice rods are engineered for the ultimate ice fishing experience, with a 30 ton solid graphite blank that provides exceptional sensitivity and crisp action.
Tennessee-style grips deliver the perfect balance of feel and durability.

Key Features:

  • 30 ton solid graphite with proprietary reinforcing resin
  • Multi-material TN style split and full-length grips
  • Interlocking part lines for smooth transition
  • Titanium guide frames with super-thin zirconia inserts

MSRP: $119.95

Fenwick World Class Ice Spinning Rod


Fenwick World Class Ice Spinning Rod

Fenwick World Class Ice Spinning Rod


Fenwick World Class Ice rods are designed for anglers seeking the pinnacle of performance and sensitivity. The 30 ton tubular graphite blank with solid tip, combined with REC Recoil guides and premium Tennessee-style grips, provides unmatched feel, balance, and control.

Key Features:

  • 30 ton tubular graphite with proprietary reinforcing resin and solid tips
  • Multi-material TN style split and full-length grips
  • Interlocking part lines for smooth transition
  • REC Recoil guides for superior line management

MSRP: $179.95 - $229.95

To learn more about Fenwick, visit Fenwickfishing.com.

 

Triple Minnow Rig Offers Realistic Bait Ball Presentation

Details
Published: 31 October 2025
 

Berkley Report

Berkley’s Triple Minnow Rig
Berkley’s Triple Minnow Rig

Anglers chasing the perfect mid-stroll know the thrill of a natural presentation—now imagine three minnows.

Berkley’s Triple Minnow Rig takes the proven jig head minnow technique to the next level, delivering a realistic bait ball presentation that enhances the subtle, rolling action anglers love. Designed to maintain flawless strolling action, this rig presents a lifelike pod of prey with every twitch and retrieve—keeping the finesse, precision, and natural movement of single-minnow techniques intact.

The Triple Minnow Rig combines ongoing innovation and a proven technique, allowing anglers to present multiple minnows while preserving the subtle, rolling action that makes mid-strolling so effective. Its line-through collar ensures energy transfers directly to the jig head minnow, driving lifelike movement, while the push-in tab secures the main line without causing damage. Clear construction minimizes hardware visibility, and the line-through tubing eliminates tangle and protects the line. Screw locks on the dummy arms make assembly quick and reliable—resulting in a natural, effortless bait ball presentation every time.

"The Triple Minnow Rig is all about bringing realism and finesse to the mid-strolling game," said Nathan Ragsdale, Sr. Product Manager – Bass Bait. "Anglers now have a way to present multiple minnows naturally, enhancing their mid-strolling presentations without compromising the subtle action that makes strolling so effective."

Available as a stand-alone rig or as part of a kit, the Triple Minnow Rig gives anglers the option to build their preferred setup. The kit includes the rig, tubing sleeves, Berkley Hybrid Jig Heads, and Berkley Drip Minnows, and is available in Blue Liner, White Shiner, Electric Shad, and Tennessee Shad color options in 3-inch, 4-inch, and 5-inch sizes. Whether anglers want a ready-to-go kit or just the rig, the Triple Minnow Rig delivers precision, realism, and flexibility for mid-strolling success.

KEY FEATURES:

  • Line-through design drives natural strolling action
  • Lifelike prey pod with three minnows 
  • Push-in tab and screw locks Rig that maintains flawless rolling motion
  • Available in a stand-alone rig or full kit in four colors and three minnow sizes (3”, 4”, & 5”)
  • Colors: Blue Liner, White Shiner, Tennessee Shad, and Electric Shad

Suggested retail is $9.99 - Standard or $19.99 as a kit.

For more information on the Berkley Triple Minnow Rig, visit https://www.berkley-fishing.com/.

 

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