Mercury Marine has introduced 8 and 9.9hp EFI FourStroke and 9.9hp EFI ProKicker™ outboard engines.
These new outboards feature an advanced Mercury electronic fuel injection system designed to provide boaters, fishing enthusiasts and pro anglers with easy starts and efficient performance.
“In recent years, Mercury Marine has pushed the envelope at the top of the outboard performance range with our 350-400 and 600hp Verado engines, but at the same time, we have focused on developing the next generation of outboards in our lower portable range,” said John Buelow, Mercury Marine president. “Redesigning the 8 and 9.9hp family to include EFI delivers a host of consumer benefits such as faster starting and better fuel economy, which builds on our commitment to continuous improvement and delivering high quality products.”
Lightweight and efficient
Thanks to EFI technology and other enhancements, these engines deliver up to 27% better fuel economy than earlier carbureted models in the same horsepower range. They are light enough to be portable, making them ideal for powering spontaneous adventures on the water in trailerable fishing boats and other small craft, including inflatable tenders. Pound for pound, these outboards produce more top-end horsepower than prior-generation carbureted engines, at a substantial weight savings compared to most EFI outboards in their class.
Mercury Report
Mercury Marine has launched the Avator™ 75e and 110e electric outboards. These new models are the latest to join Mercury’s all-electric propulsion lineup, which also includes the Avator 7.5e, 20e and 35e outboards.
Since its launch in 2023, Mercury’s Avator electric propulsion series has won multiple design and innovation awards in both the marine and electronics industries. Most recently, the Avator 20e and 35e received 2024 CES Innovation Awards in the Sustainability, Eco-Design and Smart Energy category as well as 2024 Boating Industry Top Products Awards.
“We are proud of all the recognition we have received for our Avator electric outboards to date, and we are excited to introduce our most powerful new models yet,” said John Buelow, Mercury Marine president. “The 75e and 110e electric outboards are well-suited for powering a variety of vessels, including pontoons, runabouts, skiffs and RIBs, providing more people with a user-friendly, sustainable boating experience.”
Powerful performan
Featuring Avator’s industry-first transverse flux motor technology, which delivers instant torque and reliable, efficient power, the new 75e generates 7500 watts at the prop shaft, which converts to 10 horsepower. The 110e generates 11000 watts at the prop shaft, which converts to 15 horsepower.
Rapala Report
When you’re more organized, you have more time to catch more and bigger fish. The key is putting your fingers on the right lure at the right time and knowing exactly where it is, is the key.
New Rapala RapStack Tackle Trays are designed for keeping your tackle protected and in perfect order with heavy-duty construction and smart design.
Suitable for hard baits, soft baits, terminal tackle, line, tools and other accessories, Rapala RapStack Trays offer a secure, quick-latch system for single-hand access. Re-writable labels (2 included) allow anglers to label their trays however they like – by different types of lures (saltwater or freshwater), different species (bass, walleye, trout), or different techniques (casting, trolling, jigging).
Rapala Report
True to its name, the CrushCity™ Freeloader™ by Rapala has moved into Jacob Wheeler’s tackle box and won’t move out.
Before the lure was even released to the public, Wheeler used it as part of his winning strategy at a Bass Pro Tour event on Alabama’s heavily pressured Lake Guntersville. That same week, Minnesota angler Adam Rasmussen employed it to win a Bassmaster Open on nearby Wheeler Lake. This “Freeloader” quickly earned its keep.
Collaborating with Wheeler, the product engineers at Rapala sought to create the ultimate chatterbait/spinnerbait trailer bait. It can be used as a vibrating jig trailer, alone as a swimbait, or for countless other traditional and novel soft plastic presentations.
Abu Garcia Report
Abu Garcia has added a new model to the Zenon spinning selection with the Zenon X.
This new model fills the gap by offering the flexibility to fish lightweight finesse style baits while also providing the power to handle heavier baits when needed.
Building upon the success of the original Zenon spinning reel, the Zenon X features the same efficient asymmetric aluminum frame, combined with an oversized AMG2 machined aluminum gear system that delivers the perfect balance of weight, performance and durability.
“This new addition to the Zenon spinning reel lineup is a game-changer for freshwater anglers,” said Andrew Wheeler, Director of Freshwater at Abu Garcia. “The Zenon X combines lightweight design, durable construction and precision engineering to deliver a reel that excels in finesse fishing techniques while offering the versatility to handle heavier baits with ease. It’s the ultimate tool for passionate anglers seeking exceptional performance on the water.”
KEY FEATURES
• Asymmetric one piece aluminum gear box design delivers a compact reel design that is ultra-lightweight
• Air fin spool design helps reduce weight
• V-Rotor design reduces start up inertia
• Carbon handle and co-molded handle knob
• AMG2 fully machined aluminum main gear gives unparalleled smoothness and durability
• 9+1 HPCR bearing system
• Rocket line management system
• Mid-arbor spool design
• 6.2:1 gear ratio
• Weight: 2000 – 6.0-ounces • 2500MS – 6.5-ounces • 3000MS – 6.6-ounces • 3500MS – 6.8-ounces
Suggested retail is $299.95.
To learn more about Abu Garcia, click.