Lowrance Report

Lowrance has introduced ActiveTarget® 2 XL, the brand’s most advanced live sonar system to date. Featuring surface-to-surface 180-degree views, this technology delivers unmatched clarity and coverage, giving anglers a complete picture of what’s happening beneath the water in real time.
Building on the award-winning ActiveTarget 2 platform, the new XL transducer sets a new standard for live sonar performance. With ultra-clear resolution and a sweeping 180-degree field of vision – spanning Forward, Down, and Scout modes from a single transducer – ActiveTarget 2 XL ensures no fish or bait goes unseen. The full-screen display captures every detail, from the moment the lure drops to the strike itself, offering anglers unparalleled situational awareness and precision.
Switching views is now easier than ever. The redesigned XL transducer allows anglers to instantly toggle between Forward XL and Down XL views directly from the display, no manual adjustments required. The new bracket, compatible with both shaft and motor mounts*, enables seamless transitions into Scout Mode. Once activated, built-in reference markers guide anglers to the optimal angle for both deep and shallow water, ensuring pinpoint accuracy with every cast.
ActiveTarget 2 XL is a one-time upgrade that unlocks all sonar views from a single transducer, no additional gear needed. Anglers can simply mount the XL transducer and start fishing, using their existing ActiveTarget 2 sonar module to minimize setup and maximize time on the water.
For those seeking total situational awareness, combining two XL systems** introduces an industry-first: 360-degree Scout XL live view around the entire boat. This revolutionary capability allows anglers to identify the perfect casting spot without repositioning. Running multiple transducers also enables simultaneous viewing of Forward XL/Down XL and Scout XL views, eliminating the need to lift the trolling motor at all.

Lowrance ActiveTarget 2 XL transducer upgrade starts at $1,399 USD and is now available.
Key Features
*Motor mount exclusive to Recon Trolling Motors
**Dual sonar modules and transducers required, HDS PRO only
For more information on Lowrance, visit www.lowrance.com.
Sevin Report

When it comes to casting reels, bass and multispecies freshwater anglers prioritize castability, adjustability, smooth operation, comfort, and steadfast reliability. Two years into SEVIIN Reels’ launch, the St. Croix-owned reel brand has added the GX Series.
“For 2026, SEVIIN’s elite-level GX Series is complete with six all-new GX Series Casting reels,” says SEVIIN Product Manager, Robert Woods. “These new aluminum GX casting reels join our premium GX Series spinning reels to give premium-performance anglers the no-compromises reels they want at a competitively favorable price.”
SEVIIN’s all-new GX Series of casting reels consists of six models in three available gear ratios – 6.6:1, 7.3:1, and 8.1:1 – with right-hand and left-hand retrieve configurations.
Woods says GX starts with a slightly narrower and shorter body wrapped around an aluminum 150-size frame. An aluminum gear-side cover plate adds to GX’s supreme durability and rigidity. “These lightweight and totally rigid structural components completely isolate GX’s aluminum drive gear and brass pinion gear,” says Woods. “That means zero flex and zero felt torque, even under the heaviest drag settings and loads. 9+1 stainless steel bearings make GX’s operation feel effortless.”
GX performance continues with SEVIIN’s strong and buttery smooth multi-stack carbon fiber/stainless-steel drag stack, delivering 13 to 21 pounds of lockdown power, depending on model.
SEVIIN’s proven, dual magnetic and centrifugal braking system works with premium Japanese spool bearings and precision spool-tensioner to deliver a dramatic range of adjustability. “Our design ensures maximum casting distance and spool control are obtained in any conditions,” Woods says. “As with our GS Series casting reels, GX’s spool-tension knob is highly adjustable and works with the reel’s magnetic cast control to fine-tune casting performance with any specific combination of lure weight, line type, and wind conditions. But GX’s centrifugal brake adds a third level of adjustment that excels at mitigating backlash at the beginning of the cast – especially when casting in intense winds or skipping or flipping. The centrifugal brake has a simple control dial housed beneath the cover plate – which stays attached – so there are no small parts to adjust and nothing that can fall off of the reel. The result of this three-phase casting adjustability is supreme performance in any conditions, all designed with complete simplicity and ease of use for anglers.”
Other premium, angler-friendly features on new-for-2026 GX Series casting reels include an extra-thick 95mm carbon fiber handle with integrated hook keepers, skeletonized aluminum spools with variable depths optimized by model, and sizzling GX-family aesthetics featuring elegant silver over blue and red anodized accents for a beautiful look on any rod.
Rapala Report

When you have friends and family waiting for you back on shore, and you absolutely need to bring dinner home from the water, you’ll want the new Harvest Shad by Rapala tied on.
The Harvest Shad’s classic Rapala wounded-minnow action, durable plastic body construction and loud rattles make it ideal for targeting your favorite game fish in any situation, but its especially attractive to walleye. With a manufacturer’s suggested retail price of $6.99, anglers are sure to find the price point especially attractive, too.
The Harvest Shad combines a tight wobble and aggressive tail kick with a loud rattle that doubles as a dinner bell. The bottom line is: You’re going to eat with this bait.
The Harvest Shad lip is wider than, for example, the Shad Rap. Plus, its tight wobble and aggressive tail-whip action gets its rattle singing louder and louder until walleye have no choice but to follow to the music.
The Harvest Shad is available in 18 enticing colors that range from natural to custom: Antifreeze, Blue Eyes, Chrome Blue Hot Tail, Crawdad, Firetiger, Gold, Hot Steel, Headspin, Perch, Purpledescent, Purple Meat Market, Silver, Silver Blue, Slick Shad, Spendy Shades, Voodoo Haze, Whiskey Sour, and Glow Wonder Tiger.
Rapala Report

Gone are the days of bringing your cheaters on the water. Rapala’s new Knot Tying Glasses are designed to make tying fishing knots easier by providing magnification for a clear, close-up view of your line and hooks. They are ideal for anglers of all levels to reduce eye strain and improve knot accuracy.
Get a pair for your boat, your dock, your bag, and inside the cabin.
The Knot Tying Glasses feature +2.50 magnification, crystal clear lenses, a durable frame, and a convenient, protective hard storage case.
The manufacturer’s suggested retail price is $14.99.
Rapala Report
When it comes to getting bigger fish in your boat, Rapala baits can get it done. Now, Rapala is introducing the most dependable storage solutions available, plus extra gear to keep you organized and to improve your knot-tying game.
New additions in the Rapala accessories line-up include the Rapid Pouch, Rapid Pack, Rap® Wrap, and Knot Tying Glasses.

Rapid Pouch – Easily store and access your favorite soft baits with convenience and speed, thanks to a clear bag that allows you to see exactly what you have. Whether you’re on the water or preparing for your next fishing adventure, organizing and accessing your go-to soft plastics has never been more efficient.
The Rapid Pouch is entirely water-resistant and made with durable, clear PVC material, so anglers can also use the Pouch as a way to keep keys, phones, wallets, and maps safe and out of the water even on choppy waves.
The Rapid Pouch comes in sizes small (11” x 8” x 2”) and large (16” x 13” x 3”).
The manufacturer’s suggested retail price is $12.00 to $17.99.

Rapid Pack – The Rapid Pack is the number one soft plastics storage solution. Store your baits in a storage pack that allows you to easily see what you have. With a clear PVC window and a company design, you’ll be able to quickly pack, find and access your CrushCity soft plastics, ensuring you’re always prepared for your next fishing adventure.
The Rapid Pack comes in sizes small (8” x 7” x 4-½”) and large (16” x 7” x 4-½”).
The Rapid Pack features a water-resistant material and zipper, plus a reinforced carry handle. It is the only product of this kind on the market with a front PVC window that allows anglers a clear view into what they’re carrying. The large size features a removable divider with hook and loop.
Depending on which soft plastics anglers store in the Rapid Pack, the small size can hold around 12 bags and the large size can hold about 24.
The Rapid Pack has a manufacturer’s suggested retail price of $14.99 to $19.99.
Rap® Wrap – Protect your rigged-up lure from damage and tangling with other lures, rods and lines with the Rap Wrap. The Rap Wrap features a durable, clear, hook-resistant PVC window and a reinforced hook and loop to ensure a tight closure.
Rap Wrap comes in three sizes: small (6” x 3”), medium (8” x 4-½”), and large (11” x 5-½”).
The manufacturer’s suggested retail price is $6.99 to $8.99.