XBraid Report

The popularity of leader material grew exponentially after the dawn of braided fishing lines, aka superlines. Despite their prowess, these incredibly strong-for-their-diameter braids presented two significant drawbacks. Firstly, they did the opposite of vanishing in a watery environment, rather sticking out like a sore fin. Secondly, along with their strength came the tautness of rebar – no give whatsoever.
Fluorocarbon leader material to the rescue. And the most advanced of the advanced leader lines is Daiwa’s XBRAID’s V12 Fluorocarbon Leader.
XBRAID employs a proprietary manufacturing process to create a leader that is 1.3 X stronger than previous leaders. And, amazingly, this while narrowing the diameter.
Optical clarity is another pinnacle proposition of XBRAID V12. “It starts with premium clarity fluorocarbon resin,” said DAIWA Field Marketing Manager, Chris Martin. “XBRAID’s advanced extrusion process then renders a slim profile without sacrificing any strength, finishing with a leader line that is basically invisible in the water with an incredible refractive index.”
The elite resin and sophisticated extrusion process also emphasizes hardness for better travel through the guides and reduced coiling. Inferior and suppler leader lines tend to sloppily unfurl through the guides, creating friction, and worse, develop permanent coiling – memory – after long periods on a reel or their original spool sitting (sometimes baking) in your tackle bag.
XBRAID V12 exceeds sets a new marker for core features associated with 100% fluorocarbon leader lines. For openers, its abrasion resistance is only bested by wire, which is a no-no for most fishing applications. XBRAID V12’s hardness also mitigates stretch, providing the ideal degree of shock absorption when couple with a braided mainline. Going hand-in-hand is XBRAID V12’s heightened sensitivity, imparting the maximum amount of feel through the mainline, rod, and into your hands. And provided knot strength is best on the market.
XBRAD V12 Fluorocarbon Leader FEATURES:
Zoom Report
Zoom Bait Company has announced the launch of two new additions to its lineup: the Thick Trick worm and the Midsize Z Craw. Developed with input from the Zoom Pro Staff, these baits are designed to give anglers precise, purpose-built options for the most technical fishing situations.
The Thick Trick: The Evolution of the Trick Worm

Building on the legacy of the classic Trick Worm, the new Thick Trick offers a beefed-up profile that bridges the gap between traditional trick worms and chunkier stick baits. This new design delivers a "meatier" presentation with a high salt content, applicable to many different applications.
Zoom Bass Pro Brandon Cobb notes the bait's versatility and unique action:
Cobb’s Rigging Tip: When Neko rigged with a nail weight, Cobb advises inserting the tungsten from the back side, not the head. This keeps the head intact, preventing the weight from flying out on hard skips and saving anglers valuable tungsten.
The Thick Trick is available in natural colors, with Brandon Cobb noting that the Green Pumpkin and natural colors are always his go to colors.
Midsize Z Craw: Filling the Sweet Spot

The new Midsize Z Craw answers the call from pros who needed a perfect "in-between" size for their flipping and jig-trailer applications. With the Z Craw measuring 4.25" and the Z Craw Jr. at 3.75", the new Midsize Z Craw lands precisely in the middle at 4.0".
Brandon Cobb describes the motivation behind the new size: “Depending on the lake and the conditions, sometimes the Z Craw Junior is a little small, and the Z Craw is a bit too big. The 4.0" Midsize Z Craw fills this crucial gap by providing:
The Midsize Z Craw will be available initially in 10 proven Zoom colors, with Cobb recommending White Pearl, Tilapia or Green Pumpkin, and Black Blue.
Rapala Report

When you’ve spent all day catching fish, you don’t want to spend all night cleaning ‘em. This is why Rapala is constantly innovating and improving its lineup of fillet tools.
New additions to Rapala’s fillet line-up include an innovative Fillet Mat and the 6” Fish ‘N Fillet knife in a new color, Firetiger.
Rapala Fillet Mat – Confronted with anglers yearning for an easy and quick solution for fish guts and extra skin, the Fillet Mat came to life. This innovative mat allows for premium mobility and convenience for filleting fish. The raised ribs grip fish when filleting, skinning, or descaling. The no-slip bottom stays in place on most surfaces, so the back of your truck, wooden porch, or sturdy counter are all safe. It’s made from durable PVC, an easy-to-clean and dishwasher-safe material. It also rolls up for convenient storage.
The Fillet Mat comes in one size: 24” x 14”.
The manufacturer’s suggested retail price is $24.99.
6” Fish ‘N Fillet in Firetiger – The Original Fish ‘N Fillet got hit with a little fire this year. Continuing with the original features – a progressively tapered, full-tang blade of European stainless steel that takes and holds an ultra-sharp edge, and a birch handle with fine tooled leather sheath – anglers can now pick up this mighty knife in the color Firetiger.
The Fish ‘N Fillet includes a single-stage sharpener to maintain its razor-sharp edge.
The handle length of the Fish ‘N Fillet in Firetiger is 4-¾” and the blade length is 6”.
The manufacturer’s suggested retail price is $29.99.
Strike King Report

The Strike King Sexy Bug is a game-changer for anglers looking to outsmart fish, even in the toughest conditions. Its enticing design is specifically engineered to attract more bites when the waters are quiet, or fish are hesitant.
Featuring a ribbed and cuffed body, this bait enhances movement in the water, creating a dynamic and distinctive falling action that fish simply can't resist.
Crafted as a unique creature-style bait, the Sexy Bug mimics prey with realism, making it a go-to choice for any fishing scenario.
Available in a vast array of vibrant and eye-catching colors, it offers endless customization options to match varying fishing environments and target species.
Versatility is key with the Sexy Bug, as it is perfect for rigging methods such as weightless rigging, neko rigging, or drop-shotting.
Features:
Fenwick Report
Fenwick’s legacy of innovation meets ice fishing with the new Eagle, HMG, Elite, and World Class ice rods—built to dominate winter waters with precision and style.
Designed from blank to grip, each series utilizes advanced graphite blends and proprietary designs to deliver unparalleled sensitivity, crisp action, and exceptional performance for hardwater. Every rod is crafted to enhance angler feel and precision, giving winter anglers the confidence to catch fish in even the toughest conditions.
From seasoned anglers to weekend ice anglers, Fenwick’s new lineup brings decades of rod-building expertise to the ice. Thoughtful design features, including tailored foregrips for optimal hand placement and high-performance guides for smooth line control, make these rods as comfortable to hold as they are precise in action. The Eagle and HMG rods feature Fenwick’s custom reel seats for a perfect, natural feel, while the Elite and World Class rods have no fixed reel seat, giving anglers the freedom to mount their reel anywhere on the handle to match their fishing style and achieve peak performance—ensuring there’s a rod for every angler.
Fenwick Eagle Ice Spinning Rod

The Fenwick Eagle Ice rods deliver outstanding sensitivity and crisp action thanks to a proprietary 24 ton solid graphite blend. Redesigned handles and a Fenwick-designed reel seat provide an unmatched natural feel for forward finger placement and precise control.
Key Features:
MSRP: $74.99
Fenwick HMG Ice Spinning Rod

Building on Fenwick’s legendary HMG design, these ice rods feature a 24/30 ton solid graphite blend for crisp actions and heightened sensitivity. Tailored foregrips and titanium guides make this rod ideal for anglers seeking maximum feel beneath the ice.
Key Features:
MSRP: $94.95
Fenwick Elite Ice Spinning Rod

The Elite Ice rods are engineered for the ultimate ice fishing experience, with a 30 ton solid graphite blank that provides exceptional sensitivity and crisp action.
Tennessee-style grips deliver the perfect balance of feel and durability.
Key Features:
MSRP: $119.95
Fenwick World Class Ice Spinning Rod

Fenwick World Class Ice rods are designed for anglers seeking the pinnacle of performance and sensitivity. The 30 ton tubular graphite blank with solid tip, combined with REC Recoil guides and premium Tennessee-style grips, provides unmatched feel, balance, and control.
Key Features:
MSRP: $179.95 - $229.95
To learn more about Fenwick, visit Fenwickfishing.com.