Berkley Report

Berkley is raising the stakes with the all-new PowerBait MaxScent Flux-Gill, a bold soft bait that blends a unique design with the power of Berkley’s signature scent-dispersing technology.
Designed to trigger bites in even the toughest conditions, the Flux-Gill features a unique honeycomb body that amplifies scent release while delivering a lifelike shimmy. Whether you’re rigging it for finesse tactics or tough fisheries, the Flux-Gill’s scent trail and natural movement make it irresistible to fish.
The Flux-Gill leans into two of the hottest trends in bass fishing: forward-facing sonar and free rigging. For finesse techniques, its flattened body gives it a natural glide, while the broad shape and subtle tail movement create a slow, horizontal fall that draws strikes from even the most skittish fish. Designed to mimic juvenile bluegill and other common forage, the ultra-soft PowerBait MaxScent material pumps out a steady scent trail to entice the most finicky of fish and trigger more bites, ensuring bass hold on longer.
"The PowerBait MaxScent Flux-Gill reflects where fisheries and angler tactics are going," said Nathan Ragsdale, Senior Product Manager for Berkley. "It shows fish something totally different—especially on forward-facing sonar—and combines that visual edge with the proven power of MaxScent."
KEY FEATURES:
Available sizes: 3.5 & 5.3 inch
Colors: Smoke Black Blue Gold • Green Pumpkin • Gobyashi • Junebug • Tonic • Dark Gill • White Pearl • Baby Bass • Sunfish • Bluegill • Green Pumpkin Watermelon Red • Blue Pearl Black Hologram
MSRP: $9.99
For more information on the Berkley MaxScent Flux-Gill, visit berkleyfishing.com.
Abu Garcia Report
The Abu Garcia Beast series—including both reels and rods—have been redesigned to incorporate new components and features.
Beast reels deliver smooth, high-capacity drag and cranking performance, while Beast rods feature specialized tapers and a robust two-piece design to handle the largest swimbaits and A-Rigs. Together, the Beast system gives anglers the confidence and strength to land trophy fish in any water.
The Beast Low-Profile (LP) Casting Reels are designed for maximum fish-stopping power while remaining easy to palm, providing a balanced, ergonomic design for long days on the water. Available in three sizes – 200, 300, and 400 – each reel features a durable X2-Cräftic aluminum frame, oversized double-bowed aluminum handle with power knobs, and GullWing sideplates for added strength and stability. Brake systems are tailored to each model, with the 200 using the IVCB-6 centrifugal brake and the 300 and 400 featuring the Magnetic & Centrifugal Hybrid Infini Brake System, giving anglers precise control in any situation.
The Beast series also features an oversized Brass Duragear gear system built for strength and cranking power: the 200 model uses the Gen II system, while the 300 and 400 models feature oversized Gen III gears— providing an increase in gear size of up to 21%, enhancing gear longevity, boosted cranking power and improved overall gear efficiency. Coupled with robust drag systems, ergonomic A-Symmetric body design, and balanced construction, the LP series delivers the performance and durability anglers expect, whether throwing swimbaits, A-Rigs, or massive Muskie lures.
Lund Report

Lund Boats has announced the launch of the all-new 1700 and 1800 Explorer models, purpose-built for anglers who demand rugged performance, low maintenance, and exceptional value.
Designed in direct response to customer feedback, the Explorer combines Lund’s legendary fishability with a simplified, durable design that’s ideal for those who prioritize function. Built on the proven IPS hull and inspired by the renowned Alaskan series, the Explorer is engineered to deliver reliable, efficient performance for budget-conscious buyers who don’t want to compromise on performance and quality.
Constructed with wood-free materials, a composite transom, and an all-vinyl, carpet-free interior, the Explorer is built to last through countless fishing seasons and demanding conditions.
“The Explorer name has a rich history with Lund as a fishing machine,” said Dan Anonen, Sr. Manager of Lund Product and Portfolio Strategy. “We built this model to hit the mark for the next generation of anglers who value fishing features without the frills and seasoned outdoors enthusiasts who appreciate minimal maintenance.”
Key Features:
Model Lineup & Configurations:
The Explorer series is available in two sizes: 1700 (17’0”) and 1800 (18’0”) with multiple configuration options to match a variety of fishing styles:
For commercial or rugged-use applications, the Explorer is also available in an Outfitter edition, an unpainted version designed for resorts, camps, and outfitters looking for a durable, easy-to-maintain workhorse.
To explore the full Explorer lineup, visit: www.lundboats.com/families/explorer.html
Berkley Report

Building on the success of Berkley’s lifelike, pre-rigged, HD bait lineup, the PowerBait Clatter Craw introduces a new level of craw performance with rattles embedded in its claws.
This unique feature enhances both the bait’s realism and sound profile in the water. The Clatter Craw is designed to give anglers a distinct advantage by targeting key fish senses such as vision, lateral line detection, sound, and taste. It features an accurate profile, a wide range of color options, built-in rattles, and infused with Berkley’s PowerBait formula.
Ready to fish right out of the package, it comes standard with a sticky, sharp, and stout Fusion19 hook, complete with a fluorocarbon weed guard to prevent snags or debris from fouling the bait. Infused with Berkley's exclusive PowerBait formula delivering taste to soft plastic baits increasing bite retention, the Clatter Craw gives anglers more time to set the hook and put more fish in the boat.
Measuring 3.5 inches and weighing 1/2 ounce, the Clatter Craw offers a compact package and an all-around versatile weight for a large range of depths and scenarios.
Key Features – Berkley Clatter Craw
Equipped with Fusion19 hook Sizes: 3.5 inch (1/2 ounce)
Colors:
Suggested retail is $9.99.
Blocker Outdoors Report

Thankfully, modern treestand technology and the availability of safety harnesses have made hunting from treestands safer than ever. While harness options have improved, there has been room for advancement – especially in the comfort category, and that’s just what the tech-savvy product engineers at Blocker Outdoors did with the updated Tree Spider Micro LT Harness and Speed Pro Harness.
“We revamped these harnesses to reduce shoulder fatigue and have an overall lighter feel on the body. We achieved that by upgrading the materials,” explained Blocker Outdoors Marketing Director, Steve Allie.
“We reconfigured with lighter weight options – swapping steel components for aluminum for example, as well as incorporating a honeycomb ripstop nylon face fabric that is super light and durable. We also reduced the overall dimensions of the straps without compromising any of their integrity.”
How much lighter? The Micro LT Harness was already one of the lightest harnesses available, and with an upgrade to even lighter materials, Blocker shaved off 20% of its weight. The Speed Pro Harness received the same improvements with an overall weight reduction of 30%. Strength and integrity remain uncompromised, while reducing weight considerably and attaining remarkable comfort.
The Tree Spider Micro LT is the go-to for hunters who want a minimalist safety solution without sacrificing security, while the Tree Spider Speed Pro is for hunters who demand maximum safety without extra weight – both harnesses feature TMA-certified fall arrest protection and sleeker, advanced technical fabrics for all-day comfort.