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Published: 25 February 2025

Hobie Report

Hobie Eyewear proudly introduces its latest innovation, the Hull Float sunglasses, designed for eco-conscious anglers and water adventurers who value sustainability, performance, and durability.

The Hull Float sunglasses are crafted with frames made from 100% upcycled scrap plastic, a byproduct of the Hobie Kayak product process. Unlike traditional recycled materials, broken down into raw components, upcycled materials repurpose discarded resources directly into new products. This innovative approach minimizes waste while maximizing functionality. The bio-based polarized lenses incorporate castor oil-derived materials, further reducing environmental impact.

A standout feature of the Hull Float sunglasses is their ability to float in water, ensuring easy retrieval if dropped—a practical solution for fishermen and aquatic adventurers alike. The polarized lenses provide superior visual clarity, reduce glare, and enhance comfort in diverse aquatic environments.

Hobie® Eyewear is also partnering with the American Sportfishing Association to donate a portion of the proceeds from all Hull Float sunglasses sales to the FishAmerica Foundation, ASA’s conservation and research foundation. Since 1983, the FishAmerica Foundation has awarded $12.1 million to 1,007 projects in all fifty states and Canada to enhance fish populations, restore fishery habitats, improve water quality, and advance fishery research to improve sportfishing opportunities and help ensure recreational fishing’s future.

The Hull Float sunglasses retail for $119.

Specifications:

• Frames: Satin Black frames made from upcycled kayak plastic
• Lenses: Bio-based polarized lenses with hydro/oleophic coatings for easy cleaning in the following tints…
• Grey Polarized
• Copper Polarized with Sea Green Mirror
• Grey Polarized with Cobalt Blue Mirror
• Sightmaster™ Plus for low light conditions
• Hard Case: Protective hard case which is also produced from upcycled kayak plastic
• Microfiber Case: For cleaning lenses without the risk of scratches

Dimensions:

• Eye Size: 63 mm
• Bridge Size: 17mm
• Temple Length: 129mm
• Lens Curve: 8 Base

Discover how Hobie® Eyewear is redefining its vision on the water by visiting hobieeyewear.com.

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Published: 19 February 2025

Shimano Report

Shimano North America Fishing has introduced the all-new Zumverno 115SP MR, to its lineup of freshwater lures. Meeting the demands of serious anglers, the Zumverno 115SP MR is powered by Shimano's cutting-edge BOOST CONCEPT technologies to offer unmatched performance for targeting bass in various fishing conditions.

“With the integration of our BOOST CONCEPT technologies, this lure offers anglers a tool for targeting suspended bass,” says Bob Mahoney, Shimano Freshwater Marketing Manager. “Whether you’re fishing tight to cover or in open water, the Zumverno 115SP MR delivers the action and realism needed to provoke aggressive strikes.”

Tailored for anglers who rely on forward-facing sonar to locate and catch fish, the Zumverno 115SP MR  displays a unique nose-down posture that enhances live sonar returns, allowing for precise tracking of the lure's movement. The new bill design offers several benefits. It creates an erratic side-to-side darting action, mimicking fleeing baitfish and effectively triggering strikes from predators. It also helps to deflect off structures, reducing snags and enhancing durability.

The Zumverno 115SP MR incorporates a range of patented Shimano technologies. FLASH BOOST emits an alluring flash during the retrieve, mimicking the irresistible appearance of a wounded baitfish, even during pauses. JET BOOST technology significantly increases casting range which enables anglers to cover more water and reach distant fish. Additionally, the Zumverno 115SP MR uses SCALE BOOST technology, composite-pitch holograms that replicate lifelike baitfish patterns, increasing its effectiveness in fooling wary predators.

The Zumverno 115SP MR is available in six vibrant colors, allowing anglers to precisely match the forage in any body of water. Its mid-range diving capability makes it perfect for targeting bass at various depths, offering versatility and effectiveness across different conditions.

For more information about the Zumverno 115SP MR and Shimano's complete range of innovative fishing tackle, visit fish.shimano.com. To find a retailer near you, visit Shimano’s dealer locator.

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Published: 19 February 2025

Blocker Outdoors Report

Nothing beats the feel of fleece on your skin. It’s why fleece shirts and jackets have a home in almost every closet. Factor in fleece’s thermal capacities, and it’s no wonder hunters choose fleece garments for layering and as a standalone in moderate conditions.

Known for its exceptional quality and right-priced gear, Blocker Outdoors introduces the new ¼ Zip Performance Fleece Shirt and Performance Fleece Hoodie.

“The new Performance Fleece shirt and hoodie are great midweight options, whether worn on the outside with a base layer, or as the centerpiece of a warmer layering system,” said Blocker Outdoors’ Marketing Director, Steve Allie. “And you really can’t beat it for the price.”

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