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Northland Report

Northland Rigged MinnowNorthland Rigged Minnow

There are classic shapes that continue catching fish since the conception of soft plastics. In that spirit, Northland goes back to the basics with the new Rigged Gum-Ball® Grub, Minnow and Swimbait jigs.

Affordably priced and easy to operate, the trio of new baits are founded on Northland’s venerable Gum-Ball Jig (naked jig also available separately). Each Rigged Gum-Ball Jig features a gold-plated hook with blood red finish for added enticement.

The Rigged Gum-Ball Grub sports an especially active, split curly tail. The extra slice produces a tempting action even fished at slow speeds, or as it helicopters downward off the cast. Fish it slow or fast depending on the mood of the fish. Try giving it aggressive snaps to trigger attacks. Or methodically reel it straight back when fish aren’t as spunky.

Plano Report

Plano EDGE Frog BoxPlano EDGE Frog Box

The new Plano EDGE Frog Box further expands the EDGE offering this year with an innovative design that allows for storage of up to 50 baits securely by the line tie for perfect protection and organization.

With additional features such as a WaterWick divider with a reusable moisture-wicking packet, a Dri-Loc O-ring seal and Rustrictor technology – the new Plano EDGE Frog Box protects frog baits from rust and moisture-related damage. The EZ Label system allows for quick identification of contents and a DuraView crystal-clear polycarbonate lid allows anglers to see what baits are in the box without needing to open the lid.

Daiwa Report

Ever Green Grass Ripper JigEver Green Grass Ripper Jig

Come summer, largemouth bass make a habit of burying themselves in the grass. Bass sharpies know they’re in there, of course, but not everyone has the patience to work through waters where the stringy stalks wrap around hooks and jig heads on every cast. That’s why DAIWA and Ever Green International’s new Grass Ripper (GR) jig series has been a hit.

For 2023, the upsized ¾-ounce Grass Ripper aims to tempt deepwater bass, and, slow crawled in the shallows, to earn the attention of spring bass.

Power-Pole Report

Power-Pole MOVE Brushless Trolling MotorPower-Pole MOVE Brushless Trolling Motor

Power-Pole introduces a new movement in Total Boat Control with the Power-Pole MOVE Brushless Trolling Motor, the strongest and most advanced trolling motor ever created.

Nearly a decade in the making, the Power-Pole MOVE Brushless Trolling Motor was concepted and constructed from the ground up with a focus on not just improving upon existing offerings but exceeding them in every way. The result is not only the most powerful electric motor available, but also the quietest and most durable trolling motor sportfishing has seen.

The Power-Pole MOVE Brushless Trolling Motor is constructed of the same premium materials and innovation that have made Power-Pole the industry standard Shallow Water Anchors. The technology used in the Next-Gen Brushless Motor and STEALTH STEERING DRIVE are key to the power production, and the operational reliability of the motor.

The motor and steering systems in the Power-Pole MOVE Brushless Trolling Motor are engineered to produce ultimate power while remaining near silent in their operation. The Power Unity System of the brushless motor and reinforced TechflowTM Propeller create 30-percent more power than industry leading trolling motors, all while being whisper quiet in the propulsion and the steering systems.

St. Croix Report

St. Croix Legend Tournament Bass RodsSt. Croix Legend Tournament Bass Rods

Headlined by a trio of powerful, all-new swimbait models featuring the St. Croix-exclusive GRASP reel seat, St. Croix’s redesigned and comprehensive Legend Tournament Bass Series expands to 19 technique-specific casting models and eight spinning models for 2023.

Featuring all-new SCIV+ carbon blanks and iACT Glass blanks on select reaction bait-models, new Legend Tournament Bass rods feature refined angler ergonomics and cosmetics, as well as all of St. Croix’s top technologies.

Retail prices range from $290-$395 with a 15-year warranty.