Hobie Report

Two-time Bassmaster Classic Champion Hank Cherry

Two-time Bassmaster Classic Champion Hank Cherry recently teamed-up with Hobie Eyewear to design the ultimate polarized fishing sunglasses.

“Our team has worked very hard over the past few months to bring the Hank Cherry Champions Collection to life and we couldn’t be more excited now that launch day has finally arrived,” says Dylan Coates, senior marketing coordinator for Hobie Eyewear. “When we announced the collection at the Bassmaster Classic back in March, we had the chance to show off the sunglasses to a large audience of highly-engaged fishing consumers and the response couldn’t have been better. The buzz we received from that event allowed us to expand our business into some of the largest online fishing retailers and now that the full collection is available, we’re excited to keep that momentum rolling.”

This groundbreaking signature collection begins with two models, each available with a choice of premium Hobie Polarized nylon lenses designed with Hank’s colors, style and performance expectations in mind. “We chose two floating styles that fit him especially well, matched the highlights and signature to his own branding colors, and incorporated his input in the final design,” noted Coates. “Hank’s been great to work with through the entire process, and the end result is two sets of Champions Collection polarized sunglasses that meet exceedingly high standards at refreshingly reasonable price points.”

The all-new Bluefin Float Hank Cherry Champions Edition goes a long way in Hobie’s largest frame to date and is a great choice for anglers with larger faces. An 8-base curve with wide temples provides maximum coverage without compromising on comfort while ultra-light floatable material ensures durability and resistance for long days on the water. Co-molded rubber nose pads and temples provide additional security and grip, highlighted by Hank’s signature red rubber. The frame also includes the elite tournament champion’s logo on the inside of the temple of the black satin frame.

Bass fans can also make a big slash with the Mojo Float Hank Cherry Champions Edition. Constructed with ultra-lightweight material, Mojo Float ensures all-day comfort. Its dual-coated water/oil-repellent lenses and performance polarized lens technology reduce visual distractions to keep sightlines crystal clear. Stylishly sleek and sporty, the frames include Hank’s signature and logo while lenses are available in either of Hank’s two favorite tints for racking up bass – Hobie® Copper with Sea Green Mirror and Hobie® SightmasterTM Plus.

“I’ve really put these polarized fishing glasses to the test, and I like them a lot,” says Cherry. “They are comfortable, stylish and they do the job. With their full coverage, they keep my eyes from getting irritated while I work up and down the lake, and their light weight won’t bring on a headache if you wear them all day long. I’ve dropped them in the water a couple times, too, and they floated fine. That’s always a relief with the price of premium sunglasses these days.”

Cherry also loves that they are light on the wallet, making them ideal for anglers of any age whether kids, high school or college bass team competitors, weekend warriors or aspiring pros. “There’s a lot of glasses out there in the $180 to $300 range,” he says, “but these are every bit as good.”

MSRP for all models in the Hank Cherry Champions collection retail for a modest $99.99, and each comes with a micro-fiber cloth for cleaning, plus a Hobie hard eyeglass case with a carbineer clip on the outside.

To learn more visit www.hobieeyewear.com.