GSM Report

GSM Outdoors, a provider of hunting and fishing products, announced its collaboration with Kim Stricker Productions, Inc., underwater videography specialists and fishing content creators, to visually market their fishing brands.

GSM Outdoors fishing brands include Yamamoto Baits, Bill Lewis Lures, Buckeye Lures and SteelShad.

“I can’t overstate the quality and value that Kim’s content brings to our products.” says Crispin Powley, Vice President of Fishing for GSM Outdoors. “No one else can capture and display the action of our products the way Kim can. Ultimately showing the capability and application of our baits to our customers is possible on another level beyond our competitors with what he offers us.”

“Seeing is believing! It’s the service of providing visual validation of the action and effectiveness of fishing lures is what I bring to the table” says Kim Stricker. “I’ve shared an excellent working relationship with Crispin Powley for the past 14 years at Strike King and look forward to delivering the same interactive content to GSM.”

Stricker, an award-winning Michigan underwater videographer, is host and producer of the “Hook n’ Look” televised fishing program and YouTube channel. He is a 2020 Fresh Water Fishing Hall of Fame inductee and 27-year veteran of the Bassmaster and FLW Tournament tours.