(Provided by Zoom)

Zoom Offers 4-inch Snack-Size Swimbait

Zoom Bait Company announces the release of the new 4-inch Zoom Swimmer, a downsized version of the company’s ultra-popular hollow-bodied swimbait introduced early this year. While the new model is slightly smaller, it retains its 5-inch big brother’s lifelike swimming action because it features the same realistic shad-shaped body and lively paddle tail, just in a slightly more compact package.

This style of lure has taken the bass world by storm over the past half-decade, but just as the monstrous 8- to 12-inch California versions, they don’t produce in every fishery and there’s a need for bite-sized finesse. Fishermen have clamored for a smaller version of the Swimmer that retained the same uniformity, constant swimming action and ultra-natural characteristics of the original. When the forage is smaller than usual or excessive fishing pressure makes the bite tough, this will become your go-to swimbait.

Like its larger counterpart, this downsized Swimmer moves water at any speed, and can be fished throughout the water column. It can be applied to a wide variety of techniques, too. While the Swimmer is exceptional on a weighted swimbait hook or a jighead, it’s also deadly on the back on a vibrating jig or swim jig, or even on a castable umbrella rig.

The 4-inch Swimmer will initially be available in six colors – Tennessee Shad, Ayu, Hitch, Lanier Shad, Guntersville Shad and Crystal Shad -- to meet a wide variety of water colors and forage bases. Each one comes out of its clamshell package perfectly straight and intact.

The new smaller Swimmer will soon be available at leading tackle stores and online retailers. For more information about Zoom Bait Company, go to www.zoombait.com