Rapala Report
Rapala’s new Precision Extreme (PXR) Series Jowler was meant to catch the attention of fish from long distances on the water, but even the most hopeful bait designers and pro anglers never thought it would make headlines even before hitting the market.
Nevertheless, that’s exactly what happened when Rapala pros Patrick Walters and Cody Huff finished first and second at the May 2024 Bassmaster Elite Series tournament on South Carolina’s Lake Murray, both employing the Jowler as a critical part of their tournament strategy.
“It casts far, catches bigs and calls them up,” said Walters, who won by nearly 13 pounds. “It was critical to be able to cover a lot of water and get the attention of those fish, and it walks amazing.”
The Jowler is a pencil popper-style lure, 5 inches long, weighing 15/16 ounce, and it is packed full of features that make it tournament-ready out of the package. With three-dimensional eyes, ten eye-catching color designs, a dual-frequency knocker and VMC RedLine Series 1X Round Bend Treble Hooks – it’s an enticing meal for both aggressive and lethargic bass alike.
Out of all of its features, most notable, is the Jowler’s mouth design, which gives the lure its name.
“There’s nothing better that throwing a big topwater and seeing a big bass come up and blow it out of the water,” said Bass Pro Tour champion Jacob Wheeler, who was integral to the lure’s design. “It’s almost an obsession.”
Fellow BPT Champion Dustin Connell put the lure through its paces not only on largemouths and his native Alabama’s spotted bass, but also on big smallmouths, and liked the fact that it started walking from a dead stop, but also resembled a fleeing baitfish just with simple twitches.
“My favorite thing about the Jowler is that I can throw it a really long way, right to the fish while it’s still up in the water column,” Connell said.
Armed with three premium VMC RedLine Series 1X bend treble hooks with dressed rear flash feather tail to make this a complete fish-catching surface bait.
The lure is being introduced in a 5-inch body length with a weight of 15/16th oz.
The lure is available in 10 colors, including: Ayu, Broken Bone, Black Back Shad, Clear Ice, Glitter Bone, Matte Shad, Okie Bone, Pure Chrome, Silver Flitter Shad, and Yellow Perch.
The lure has a suggested manufacturer’s retail price of US $19.99.