Strike King Report
Strike King offers the Hog Father Jr, a 7-inch, slow-sinking glide bait designed for die-hard swimbait enthusiasts and serious anglers. Created in collaboration with Tater Hog Custom Lures, the Hog Father Jr. represents a perfect blend of innovative design, expert craftsmanship, and practicality, offering anglers a new level of performance on the water.
The Hog Father Jr. is inspired by Matt McBee’s original custom Hog Father, a lure that has been a best-seller for over 15 years. Known in the angling community as “Tater Hog,” McBee brings decades of swimbait expertise to this partnership. The Hog Father Jr. mirrors the action and effectiveness of the original Hog Father while incorporating advanced features to enhance performance and accessibility for anglers across a broader audience.
"My goal with this partnership is to get my bait into more hands of the anglers than I ever could on my own," said McBee. "We worked together to take my original design and turn it into the absolute best running ‘mass-produced’ swimbait on the market. The Hog Father is my best seller, and this will allow more people to get a chance to try it. It will allow me more time to focus on my passion—to create true custom baits for my customers."
The Hog Father Jr. excels with its versatility, delivering consistent glide action across various retrieve speeds, whether slow and deliberate or medium fast. Built with swivel hook hangers, it reduces leverage during a fight, ensuring a better hookup-to-land ratio. Another standout feature is the selection of seven exclusive color options, bringing translucent designs and other unique finishes to the Hog Father series for the first time. Each lure is sold in a reusable foam tray, ideal for post-use storage.
The Hog Father Jr. will be available for $44.99. Whether you’re seasoned in swimbaits or just getting started, this lure combines trusted design elements with modern innovation to set a new standard in the fishing industry.