Berkley Report
Berkley is announcing its first line of products under the banner of Lab Series - a clear homage to the place where the world’s most advanced fishing products are conceived and brought to life - Berkley Labs in Spirit Lake, Iowa. The first products revealed under this new series are soft baits born out of a decades-long project to combine the best of the company’s scientifically-proven technologies into one soft bait, the first to capitalize fully on a fish’s senses by delivering uncompromising color, action, scent and taste.
Lab Series baits are engineered to trigger bites from fish that have seen it all. Through a small-batch layered pouring process, Berkley combines a MaxScent layer, a proven PowerBait taste layer, and a MaxScent Rapid-Release Slime that provides an explosion of fish-attracting scent the moment it hits the water. This bait platform represents a breakthrough from the leader in scent and taste, as it is the first time MaxScent and PowerBait have been combined into a single bait, allowing for a myriad of translucent color options. The small batch pouring process allows for the delivery of technique-specific finesse actions. The result of this combination is a series of baits that is built to get more fish to commit, bite and hold onto the bait.
The new series includes a minnow, a flat worm and a finesse worm. They should be available at retail level in May.
The Berkley Lab Series Platform
At the core of the Lab Series soft bait platform is a multi-stage scent delivery approach that works both immediately and throughout the life of the bait. A rapid-release powder is applied to the bait at the end of the manufacturing process. This powder is derived from the same fish-attracting formula as the proven MaxScent material. The powder activates instantly when the bait hits the water, creating a scent-producing slime that begins dispersing scent immediately. As that slime wears off throughout use, the poured MaxScent layer takes over, providing sustained scent dispersion over time. The PowerBait layers deliver the taste that convinces fish to hold on longer.
Complementing the technology is a premium package designed specifically to protect bait integrity and maintain performance until the moment it hits the water. Every bait is hand placed in a form tray, ensuring baits stay perfectly formed, scent-rich, and ready to fish. The Lab Series platform launches with three technique-driven soft baits designed around some of the most effective presentations in modern finesse fishing - the minnow, the flat worm, and the finesse worm.
Berkley Lab Series Minnow
Designed for forward-facing sonar and modern baitfish presentations, the Lab Series Minnow, the bait used by Bassmaster Classic winner Dylan Nutt, delivers a highly realistic profile and movement pattern that closely mimics natural forage. An internal air pocket allows the bait to remain perfectly level regardless of line angle, maintaining a natural posture that triggers strikes when fish are following but hesitant to commit.
Key Features:
- Scientifically engineered to trigger bites: via the four primary proven feeding stimuli - Color. Action. Scent. Taste.
- Proven in the Lab for confidence on the water: small batch, precision layered construction fuses the best of our fish-proven formulas together in one bait.
- Unlimited Color and Action: Lab Series delivers scent dispersion and taste without compromising color and action.
- Rapid Release MaxScent Slime: coating activates on contact with water for immediate scent dispersion.
- Minnow profile with purpose-driven action: fast tail quiver, natural body roll, and an internal air pocket that keeps the bait perfectly level at any line angle.
- Sizes: 5.25” - 6 count | 6.5” - 5 count
Colors: Acid Shad • Electric Shad • Gizzard Shad • Highland Shad • Limestone • Phantom Herring • Platinum Shad • Silver Shad • Threadfin • Wakasagi<
MSRP: $14.99
Berkley Lab Series Flat Worm
A staple Berkley finesse profile, the Lab Series Flat Worm refines a proven bait shape with the added advantage of Berkley’s small-batch layered pouring process and proprietary Berkley Lab materials. This construction allows the bait to deliver scent, taste, color and action in a single presentation. The compact 3.6-inch profile imitates a wide range of forage species—from gobies to threadfin shad—making it an ideal option for pressured fish that have grown conditioned to traditional presentations. The bite-sized Flat Worm design paired with subtle movement creates an easy meal that fish can’t resist.
Key Features:
- Scientifically engineered to trigger bites: via the four primary proven feeding stimuli - Color. Action. Scent. Taste.
- Proven in the Lab for confidence on the water: small batch, precision layered construction fuses the best of our fish-proven formulas together in one bait.
- Unlimited Color and Action: Lab Series delivers scent dispersion and taste without compromising color and action.
- Rapid Release MaxScent Slime: coating activates on contact with water for immediate scent dispersion.
- Flat Worm profile with purpose-driven action: bite sized morsel that imitates forage bases from Goby to Threadfin Shad.
- Size: 3.6” - 10 count
Colors: Ember Jelly Fusion • Highland Shad • Obsidian Black • Oxblood Red Flake • Platinum Shad • Prism Shad • Tactical • Violet Morning Dawn • Wakasagi
MSRP: $14.99
Berkley Lab Series Finesse Worm
The Lab Series Finesse Worm was designed specifically for today’s finesse techniques where subtle action and scent can make the difference between a follow and a bite. Built using Berkley’s small-batch layered pouring process with proprietary Berkley Lab materials, the bait delivers precise scent, taste, color and action in a single presentation. The sleek body profile produces a slow wag on the fall, transitioning into sharp, snappy quivers when worked with the rod tip. This controlled movement gives anglers an advantage when targeting fish that have become conditioned to common bait presentations.
Key Features:
- Scientifically engineered to trigger bites: via the four primary proven feeding stimuli - Color. Action. Scent. Taste.
- Proven in the Lab for confidence on the water: small batch, precision layered construction fuses the best of our fish-proven formulas together in one bait.
- Unlimited Color and Action: Lab Series delivers scent dispersion and taste without compromising color and action.
- Rapid Release MaxScent Slime: coating activates on contact with water for immediate scent dispersion.
- Finesse Worm profile with purpose-driven action: sleek body profile, subtle slow wag on the fall that transitions into sharp snappy quivers when worked.
- Size: 6" - 10 count
Colors: Bold Bluegill • Ember Jelly Fusion • Morning Dawn Red Flake • Oxblood Red Flake • Payload • Platinum Shad • Prism Shad • Spectrum • Sunset • Violet Morning Dawn
MSRP: $14.99
To learn more about Berkley Lab Series, visit www.berkley-fishing.com/pages/berkley-lab-series.