Tournament News Powered By Lake Drive Marine
Wednesday, November 26, 2025
Monday, November 24, 2025
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(Provided by G. Loomis)
We know fishing rods get broken. We all fish hard and put our tackle through plenty of abuse. But don’t kick yourself if you do break one, relax – G.Loomis will help you out with a simpler warranty process, and an expanded ‘Xpeditor’ service program.
We inspect every rod sent back to the factory, and if it’s a problem or break due to material or workmanship, G.Loomis will always cover it with our limited lifetime warranty. And now, when submitting a warranty claim, anglers no longer are charged a claim review fee. If the rod is covered by the warranty, a replacement rod is sent at no charge. If it’s not, anglers can pay $95 ($120 CAN for service to Canada) to replace any broken GL2 or GL3 rod, or $120 ($145 CAN) to replace any NRX, GLX, Pro4X, IMX or blended graphite rods.
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New IMX rods are 15 percent lighterThe first rod manufacturer to use higher modulus graphite and higher tensile strength in blank design, G. Loomis put IMX bass rods on the map among bass anglers back in 1985.
Now with new IMX graphite technology and new concepts in rod design available, G.Loomis introduces a complete new line-up of IMX bass rods – 34 models each in the right action and power for every bass fishing technique.
Offered in ‘Jig & Worm’ casting and spinning rods, ‘Mag Bass’ casting rods, Carolina rig, Flip/Punch technique, swimbait, umbrella rig, spinnerbait, topwater and jerkbait casting rods, plus spinning models for DropShot and ShakyHead use, the IMX bass rods “provide a new level in weight reduction, sensitivity and strength so more bass anglers can enjoy the G.Loomis experience,” said Bruce Holt with G.Loomis’ product development team.
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The Shimano Curado – the most popular baitcasting reel among bass anglers – is now offered in an all–new, next generation “Curado I Series” that promises to make casting smoother, easier and more trouble free.
Curado I Series Baitcasting ReelThe Curado I is offered at select retailers beginning today. Locally, Clear H2o Tackle near Edwardsburg, Mich. (www.clearh2otackle.com) is one of those.
In addition to offering multiple gear ratios in the reels –200PG (5.5:1), 200/201 (6.3:1) and 200HG/ 201HG (7.2:1) - the new series offers Shimano’s latest technology, including SVS Infinity Braking System, S3D Stabile Spool Design and X-Ship.
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Mercury Marine has announced the new Enertia ECO propeller that addresses rising fuel costs for boaters.
The Mercury Enertia ECO was specifically designed for high-horsepower outboard-powered boats, offering boaters a 10 percent increase in fuel economy at cruising speeds while also living up to the performance and reliability standards inherent with all Mercury propellers.
To maximize the fuel economy improvement, Mercury engineers designed a new propeller with a broad 16-inch diameter, large blade area and a high progressive rake, a combination made possible only through using Mercury’s proprietary X7 stainless steel alloy. This design and material combination results in a propeller that increases hull lift, ultimately making the boat more efficient by reducing overall drag. While increasing fuel economy, the reduced drag has also proven to help lower planing speeds, increase top-end speed and improve hole-shot performance.
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Shimano/Loomis Lifestyle GearBringing more awareness – and availability - to its growing line-up of technical and leisure fishing apparel and footwear, anglers can now go directly to the Shimano web site - fishshop.shimano.com - to purchase a special selection of Shimano and G.Loomis branded gear.
Initially, fans of the Shimano and G.Loomis brands throughout the U.S. – along with those looking for the right holiday gift for family anglers – can visit the Shimano web site for a limited line-up of items including vented short sleeve fishing shirts constructed from quick dry material and UPF 30+ protection, Evair casual boat shoes, G.Loomis Henley t-shirts and Native run waterproof wading jackets, and both Shimano and G.Loomis technical and breathable fishing hats among other items.
“For those anglers who prefer to shop local, as we always have, we continue to support tackle dealers with our rods, reels, lures and apparel from all our brands, including PowerPro braided line and Jackall lures,” said Steve Ferrara, Shimano’s tackle division vice president.
Visit Shimano’s secure http://fishshop.shimano.com web site to purchase any of the select Shimano and G.Loomis branded shirts, jackets, shoes and hats currently available.