Shimano Report
Shimano North America Fishing has introduced the all-new Zumverno 115SP MR, to its lineup of freshwater lures. Meeting the demands of serious anglers, the Zumverno 115SP MR is powered by Shimano's cutting-edge BOOST CONCEPT technologies to offer unmatched performance for targeting bass in various fishing conditions.
“With the integration of our BOOST CONCEPT technologies, this lure offers anglers a tool for targeting suspended bass,” says Bob Mahoney, Shimano Freshwater Marketing Manager. “Whether you’re fishing tight to cover or in open water, the Zumverno 115SP MR delivers the action and realism needed to provoke aggressive strikes.”
Tailored for anglers who rely on forward-facing sonar to locate and catch fish, the Zumverno 115SP MR displays a unique nose-down posture that enhances live sonar returns, allowing for precise tracking of the lure's movement. The new bill design offers several benefits. It creates an erratic side-to-side darting action, mimicking fleeing baitfish and effectively triggering strikes from predators. It also helps to deflect off structures, reducing snags and enhancing durability.
The Zumverno 115SP MR incorporates a range of patented Shimano technologies. FLASH BOOST emits an alluring flash during the retrieve, mimicking the irresistible appearance of a wounded baitfish, even during pauses. JET BOOST technology significantly increases casting range which enables anglers to cover more water and reach distant fish. Additionally, the Zumverno 115SP MR uses SCALE BOOST technology, composite-pitch holograms that replicate lifelike baitfish patterns, increasing its effectiveness in fooling wary predators.
The Zumverno 115SP MR is available in six vibrant colors, allowing anglers to precisely match the forage in any body of water. Its mid-range diving capability makes it perfect for targeting bass at various depths, offering versatility and effectiveness across different conditions.
For more information about the Zumverno 115SP MR and Shimano's complete range of innovative fishing tackle, visit fish.shimano.com. To find a retailer near you, visit Shimano’s dealer locator.