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Tournament News Powered By Lake Drive MarineTournament News Powered By Lake Drive Marine


PRADCO Outdoor Brands, a leader in top-name fishing and hunting products, announced today that it has acquired Gene Larew Lures, a Tulsa, Okla., company that manufactures and sells fishing lures under its Gene Larew, Bobby Garland and Crappie Pro brands.

"Today, we've added two more legendary names - Larew and Garland - to our already historic lineup of fishing brands," said PRADCO's Bruce Stanton, Vice President and General Manager of the fishing division. "In addition to growing our bass offerings with Larew and jumping right to the top of the crappie bait category with Garland, we're also getting a wealth of manufacturing experience, industry knowledge and fishing expertise that fully complements the things we do that put us at the top in this industry. We're excited!"


Shimano Report

Shimano’s “DC” Anti-backlash Feature Now Offered in More Affordable ModelsShimano’s “DC” Anti-backlash Feature Now Offered in More Affordable Models

Shimano’s Digital Control (DC) braking system is now within reach of all anglers and budgets with the new ICAST award-winning SLX DC 150 series that are now available at tackle shops for under $200.

Built on the proven ‘Can’t Stop Fishing’ SLX low-profile platform with a sturdy all-metal HAGANE Body, the reels utilize the same I-DC4 digital brake control system used on Shimano’s popular Curado DC reels to drastically reduces the learning curves for anglers new to baitcasting reels, and also raises the performance level in casting dynamics among experienced anglers.


ICAST Report

Garmin Trolling Motor Tops Garmin Trolling Motor Tops

Garmin, and its "Force" Trolling Motor has won "Best of Show" in the ICAST 2019 New Product Showcase.

The Force Trolling Motor was selected from the 29 "Best of Category" winners. Garmin took top honors in the Boating Accessories category.

The New Product Showcase, sponsored by Fishing Tackle Retailer, is a once-a-year opportunity to see the latest and greatest innovations in tackle, gear, apparel and other products that enhance the on-the-water experience.


Zoom Baits Report

Zoom's Z-Swim 3.8 Combines Action and DurabilityZoom's Z-Swim 3.8 Combines Action and Durability

Zoom Bait Company announces the release of the new Z-Swim 3.8, a ribbed swimbait that swims naturally, emulates a wide variety of baitfish and can be used from the surface down into the deepest lairs of wary bass.

Savvy tournament anglers have utilized this style of lure in all types of water for several years, but the addition of a model featuring Zoom's special touches will make it substantially more effective.

South Carolina pro Brandon Cobb, winner of the 2019 Elite Series tournament on Lake Hartwell, as well as the recent Texas Fest on Lake Fork (where he averaged nearly 7 pounds per fish over the course of four tournament days), called it "the perfect swimbait." He noted that "it's durable yet has a soft body that stays on a jighead, while still offering a great swimming action."


Zoom Report

Zoom BeatdownZoom Beatdown

Zoom Bait Company announces the release of the new “Beatdown” soft plastic, a stubby finesse bait that the company says will take Ned Rigging to new levels of effectiveness.

“This is a technique where the key is to do less and don’t overthink it,” said professional angler Gerald Swindle, a two-time Bassmaster Angler of the Year. “If you want to experience fast action and lots of bites, you need to let it do its thing on light line, usually 6- or 8-pound test.”

Swindle worked closely with Zoom’s designers to make sure the Beatdown combined some of the best of the competition’s design features with additional characteristics that make it user-friendly and more effective.