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Rapala Report
New Rap-V Blade Offers Anglers Jigging and Casting Versatility
Cast it. Jig it. Yo-Yo it. Twitch it. Rip it. Crank it. Grind it. Pop it. Snap it. Lift and drop it.
Wherever you fish.
Whenever you fish.
Regardless of what species you’re fishing for, the Rap-V Blade will catch it.
The “V” stands for maximum versatility. And it’s the most versatile fishing lure ever created by Rapala making it the multi-tool of fishing lures.
The new Rap-V Blade is the perfect balance of metal, plastic and Rapala expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. It can be worked at any depth, from the shallows to deep water, with a wide range of techniques.
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Rapala Report
Shad Rap Continues As One of America’s Best Selling Lures
Ponder this for a moment: There are anglers today – some of the top pros in the country – who weren’t born when Rapala introduced a fishing lure that would revolutionize modern fishing.
Thirty-five years after the introduction of the hugely popular size Shad Rap No. 9, 38 years after its initial launch and the introduction of Shad Rap size No. 7 and 42 years after the first sketches of the new lure were penciled on paper in Finland, Rapala once again saw the Shad Rap as one of its top manufactured lures in 2019. Over 1 million units shipped in the US and Canada.
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Shimano Report
100 years in business.
It’s a great accomplishment for any company, and no matter the problems the world is currently facing, it still calls for some celebration and recognition. Leading up to its 100th anniversary in March 2021, Shimano Inc., the Sakai City, Japan-based parent company for Shimano North American Fishing, Inc., has activated a special teaser web site - https://www.shimano.com/en/100th/ - to commemorate the dreams of company founder Shozaburo Shimano and the products and technology it has brought to recreational fishing.
Within the web site and leading up to the launch of Shimano’s official centennial site on March 24, 2021, the company will showcase two products every month – both from its bicycle components operations and fishing tackle, to trace the history of innovation Shimano has brought to the market. Currently, on the fishing side, visitors to the web site can read about the Shimano DUX, the first fishing reel made by the company in 1970 and the start of its second pillar of business after bicycle components.
The site also introduces Shimano’s special 100th anniversary logo where the light green, blue and deep blue colors within it represent land, sky, and sea, all focused on Shimano’s mission: ‘To promote health and happiness through the enjoyment of nature and the world around us.’
The special web site allows anglers to view more than a hundred photos showing Shimano customers and Team members from around the world enjoying Shimano-brand fishing tackle and riding bicycles equipped with Shimano components. More will be added throughout the next year.
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Daiwa Report
New Daiwa Zillion 10.0
A 10.0: 1 gear ratio. Think about it. In basic terms, that means you get ten rotations of the spool for every full crank. That’s some amazing pick-up, ideal for moving lures at break-wind speeds and pulling uncooperative fish from structure and cover. And that’s precisely what Daiwa’s new low-profile Zillion 10.0 puts in your hands.
The Japanese engineered and manufactured Zillion 10.0 yields technique-specific brilliance, especially in the realm of bass fishing. It’s high speed retrieve lends perfection for fishing topwater baits, like frogs and buzzbaits. Daiwa’s Zillion 10.0 is equally as proficient burning lipless crankbaits and other hardbody lures when retrieval speed is the key.
After the hookup, the Zillion 10.0 also gives you the power and velocity to get fish up and out of precarious environments. Pitch a jig into timber, along pilings or in deep vegetated pockets, and that bass better come boatside quickly, or lose it back to the lake. Daiwa’s Zillion 10.0 gives you the authority to bring that fish home.
Due to popular demand to add a fast reel back to the Zillion line up where we used to have a 9.0:1 in Zillion, we accomplished the wishes of the public and developed the faster more powerful Zillion 10.0:1 reel, said Daiwa Field Marketing Manager Marc Mills. “Frog guys and Lipless guys you are going to love it!”
From a design standpoint, Daiwa incorporated premium componentry, all aimed at delivering speed and power in a lightweight, comfortable and durable reel. For starters, Daiwa’s signature G1 Duraluminum SV Spool is perfectly balanced, light and efficient, and conceived for making controlled casts.
Unlike other reels, where the pinion gear constantly rides the spool shaft, Daiwa’s unique free-floating G1 Duraluminum SV Spool rests independently on precision, stainless steel ball bearings. And because the pinion rides its own separate shaft, the spool spins freely, unhampered by gear train friction when casting.
While on the topic of aluminum, the Zillion 10.0’s exquisite innerworkings are housed in a frame with side plates constructed of the same premium alloy.
More aluminum means gears are kept in precise alignment. Lesser reels that aren’t encased in aluminum get sloppy over time. The Zillion 10.0’s aluminum shell ensures tighter tolerances and a reel that simply lasts longer.
The Zillion 10.0’s performance is further bolstered by Daiwa’s exclusive T-Wing System (TWS). The “T” aperture allows line to flow freely on the cast, reducing the sharp angles and friction that cause line to stall when exiting the reel. With the Zillion 10.0, on the retrieve, the line drops into the narrower, lower channel of the T-Wing for even greater distribution across the spool width.
Daiwa's exclusive and comfortable Swept Handle moves the paddles closer to the rod's centerline. The result is less wobble of the rod and reel in your hand as you crank. That means less wasted energy and a more powerful retrieve.
Masters at delivering premium, technique-specific reels, Daiwa dares you to find a lighter weight, more effective tool for burning baits and bringing trophies back to the boat. We dare say the Zillion 10.0 has no challengers.
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Shimano report
While the nation goes all out with support to local businesses that are feeling the economic brunt of COVID-19, Shimano has ramped up its efforts to support local tackle shops through its connection with Locally.com. Through the fish.shimano.com web site, anglers can buy Shimano rods, reels and lures, G. Loomis rods, PowerPro braid, and Jackall lures through their nearest in-stock tackle shop by simply clicking on the ‘Find it Locally’ banner on every product description page.
“Locally.com had an amazing reaction to the ever-changing COVID-19 situation. Their service can truly keep the lights on for tackle dealers nationwide and help them reach consumers who are limiting their shopping experiences. Shopping locally will have a positive impact on local commerce, and Shimano is proud to have partnered with a great forward-thinking company to offer this service to anglers,” said Jim Lupinski, Shimano North American Fishing, Inc. senior sales manager.