Tournament News Powered By Lake Drive Marine
Friday, October 10, 2025
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Loomis Report
Loomis Brings ‘Classic Action’ Rods to IMX-PRO Series
G. Loomis further expands its all-encompassing IMX-PRO bass rod series with the addition of 17 new ‘Classic Action’ rods – Mag Bass, Spin Jig and Classic Casting.
The new rods are shipping to G. Loomis rod dealers throughout the U.S. and Canada, and include some special actions ideal for fall largemouth and smallmouth bass fishing. Retail prices range from $315 to $375.
The seven new Mag Bass (MBR) action casting rods are highlighted by magnum tapers and light tips to facilitate long cast and deep-water hooking abilities. The line-up includes 6’6”, 7’ and 7’6” rods, all with a parabolic action to absorb the energy of a surging bass. According to G. Loomis senior planning manager David Brinkerhoff, one of the more popular rods for most bass anglers will the IMX-PRO 843C MBR.
Originally designed for use with soft plastics, the eight new IMX-PRO Classic Spin Jig (SJR) rods provide the best alternative for anglers who favor spinning applications where a casting rod is usually prescribed. In models for finesse techniques to power fishing, the IMX-PRO SJR rods include 6’ models for vertical jigging, swimming lures, and when fishing in smaller waters, and 6’6” and 7’ rods in standard medium and medium-heavy powers.
Of special note within the IMX-PRO SJR line-up will be the 842S SJR for many all-around use situations, and for upcoming fall fishing, the new 7’6” IMX-PRO 901S SJR (light power) and 902S SJR (medium power) are specifically designed for the growing use of hair jigs and spy baits for smallmouth throughout clearer Great Lakes and Canadian waters.
The two 6’ IMX-PRO Classic Casting (CR) rods are the ticket when anglers need to make precise casts when fishing small topwater lures and small crankbaits or to pitch or skip a jig into tight quarters.
With the addition of the ‘Classic Action’ rods, the IMX-PRO series continues to be G. Loomis’ most extensive line-up of bass rods, now totaling 64 different models for any bass fishing situation faced or any technique used. Brinkerhoff says the IMX-PRO rods “take advantage of our on-going improvements in both our manufacturing processes and materials. We rely on our proprietary Multi-Taper Technology to design the IMX-PRO blanks which feature exclusive G. Loomis materials - a blend of resin and fibers to gain the ultimate strength to weight benefit, Fuji ‘K’ frame Alconite guide train, and more fishing comfort from increased palm swell to the full cork grips.”
He notes the cork grip design used provides enhanced fishing comfort, plus offers a split-grip feel for bass anglers who look for that in a rod.
For more information on all 64 rods offered in the IMX-PRO Bass Series, visit www.gloomis.com or stop by your nearest G. Loomis tackle dealer.
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Shimano Report
Shimano Adds South Carolina Service/Warranty Center
With its now-opened fishing tackle service center at its office and distribution facility just west of Charleston, S.C., Shimano has the ability to provide maintenance and repair work for its fishing reels nationwide.
According to customer service manager Michelle Williams, the new service center is staffed with technicians that provide the same top-quality service they are known for in Shimano’s Irvine, Calif. facility. They can handle any of your Shimano reel service or repair needs for our eastern US customers.
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PRADCO Outdoor Brands, a leader in top-name fishing and hunting products, announced today that it has acquired Gene Larew Lures, a Tulsa, Okla., company that manufactures and sells fishing lures under its Gene Larew, Bobby Garland and Crappie Pro brands.
"Today, we've added two more legendary names - Larew and Garland - to our already historic lineup of fishing brands," said PRADCO's Bruce Stanton, Vice President and General Manager of the fishing division. "In addition to growing our bass offerings with Larew and jumping right to the top of the crappie bait category with Garland, we're also getting a wealth of manufacturing experience, industry knowledge and fishing expertise that fully complements the things we do that put us at the top in this industry. We're excited!"
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Shimano Report
Shimano’s “DC” Anti-backlash Feature Now Offered in More Affordable Models
Shimano’s Digital Control (DC) braking system is now within reach of all anglers and budgets with the new ICAST award-winning SLX DC 150 series that are now available at tackle shops for under $200.
Built on the proven ‘Can’t Stop Fishing’ SLX low-profile platform with a sturdy all-metal HAGANE Body, the reels utilize the same I-DC4 digital brake control system used on Shimano’s popular Curado DC reels to drastically reduces the learning curves for anglers new to baitcasting reels, and also raises the performance level in casting dynamics among experienced anglers.
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ICAST Report
Garmin Trolling Motor Tops
Garmin, and its "Force" Trolling Motor has won "Best of Show" in the ICAST 2019 New Product Showcase.
The Force Trolling Motor was selected from the 29 "Best of Category" winners. Garmin took top honors in the Boating Accessories category.
The New Product Showcase, sponsored by Fishing Tackle Retailer, is a once-a-year opportunity to see the latest and greatest innovations in tackle, gear, apparel and other products that enhance the on-the-water experience.